Content Summary : MEDIA & PUBLIC RELATIONS SPECIALIST at Jamestown, for Jamestown Regional Medical CenterJob Type
Full-time
Description
Full time, benefited position working 80 hours every two week pay period. Days of work are Monday-Friday with hours of 8 : 00am-4 : 30pm. However, some events will require evening and weekend work.
STATEMENT OF PURPOSE
The media and public relations specialist is responsible for creating and capturing opportunities to tell JRMC's legendary story with photos, story writing, press releases, public speaking, events, video production and guiding all social and other digital media.
This role captains copywriting, media relations, media buying and is responsible for developing, growing, maintaining and utilizing customer relationship (database) tools to communicate with existing and potential JRMC loyalists.
The media and public relations specialist is responsible for ensuring the JRMC brand and standard style guide, voice and focus are enforced in all material.
JOB FUNCTIONS
Customer Acquisition- 30%
- Implement and oversee customer relationship manager (CRM)
- build and execute funnel opportunities to grow database
- utilize email, text and emerging communication as a key acquisition tool
- support patient journey mapping
- select, maintain and distribute promotional collateral
Community Engagement - 25%
lead Community Engagement teambrand ambassadors programlead the planning, scheduling and content of speaking engagementsoversee JRMC sponsorship opportunities from community to corporateorganize and host JRMC eventsprovide facility toursact in the role, as needed, as public information officerprovide recruiting support to both Human Resources and the Recruiting Managerparticipate in the Foundation Development CommitteeMulti-Media Storytelling - 25%
captain JRMC copywriting, including technical materialmaintain JRMC history documentsmaintain accuracy and timeliness of JRMC boilerplate, elevator message and community impactsupport speech writing as requestedwrite press releasesharvest, collect and tell patient storiesconvert stories across other mediums within role and collaborate with other team members to realize full use of these cherished opportunitiescollect and organize JRMC photography both at events and for inventory purposescreate in-house video as able and work with vendors to develop professional grade commercialsscript and oversee production of radio, including supporting tools like a jinglecollaborate with team on all proofing and reviewsDigital & Social Media - 20%
establish and maintain strategy that directly aligns with organizational goalsdetermine digital buys, paid boosts, ad word bids, remarketing and other for-purchase aspects of digital marketinglead interaction with online contactsorganize and host online eventscollect and share metrics and use data to adjust plans as neededintegrate social and digital interactions with CRM toolKnowledge, skills and experience preferred :
excellent interpersonal and networking skillscrisis management experienceexcellent written and oral communication skills, proficient in AP styleboth creative and technical writing prowess, including television and radio copystrong ability to develop messages in a way that engages audience interestability to closely follow internal style guide to produce accurate materialskilled photographer and photo editorability to capture photos with print composition in mindcustomer relationship management experienceexperience with marketing communications and marketing plansexperience collecting metrics and demonstrating ROIextensive video, radio and other multi-media production experiencedesire to constantly improve the work and image of JRMCproficient with Microsoft Office Suite and Adobe Creative Suiteability to work independently as well as in a team environmentflexibilitydeadline-orientedappropriate sense of urgencyhandles rejectionenjoys changeautographs work with excellenceRequirements
QUALIFICATIONS / REQUIREMENTS FOR THIS POSITION :
PREPARATION AND TRAINING - Bachelor's degree or relevant experience in Business, Marketing, Communications, or related areaWORK EXPERIENCE - Work requires one to three years of experience in marketing, communications, event planning, public speaking, fundraising or similar field which builds and maintains relationships. Must have excellent planning, organization, communication, and follow-up skills. Strong attention to detail is a must. Experience with writing, website updates, design programs such as the Adobe Creative Suite are requiredATTENDANCE - Punctual and regular attendance is an essential responsibility of each employee at JRMC. Employees are expected to report to work as scheduled, on time and prepared to start working. Employees are also expected to remain at work for their entire work schedule.ANALYTICAL ABILITY - Analytical ability required in the design and execution of event strategies.INDEPENDENT JUDGEMENT - Independent judgment required to establish priorities. Complete assignments, meet due dates as assigned for project. Must have the ability to manage multiple projects at a time. Must be highly organized and accountable for team's deadlines, while promoting teamwork.CONTACTS WITH OTHERS - Job requires social sensitivity and the ability to communicate effectively with all publics (and employees).SUPERVISING THE WORK OF OTHERS - None.RESPONSIBILITY FOR WELFARE OF OTHERS - Responsibility would be infrequent with the potential for minor delays with little effect on the long-term physical or emotional well-being of others.MENTAL / VISUAL EFFORT - Must be able to speak and write the English language in an understandable manner. Must be in good general health and demonstrate emotional stability.WORKING CONDITIONS - Good working conditions in a well-lighted office with modern office equipment. Is subject to frequent interruptions. Participates in and complies with JRMC Safety Management Program and Standard Precautions. OSHA JOB CLASSIFICATION, THIS POSITION IS DEFINED AS A CATEGORY II : Employee does not have exposure to bloodborne pathogens.PROMOTION - Promotion within the department is available.PHYSICAL REQUIREMENT - These are physical requirements of the position that may be performed as part of daily duties. Inability to meet one or more of these physical requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, JRMC may be able to adjust or excuse one or more of these requirements, depending on the requirement, the essential functions to which it relates, and the proposed accommodation.EMPLOYEE REQUIREMENTS
Visual Observation - OccasionallyStanding - OccasionallyWalking - OccasionallySitting - FrequentlyHands and Finger Dexterity - ContinuouslyReaching with Hands and Arms - RarelyClimbing - RarelyStooping / Kneeling / Crouching / Crawling - RarelyHearing / Listening - ContinuouslyTasting or Smelling - NeverWorking Inside - ContinuouslyWorking Outside - RarelyWorking in Extreme Heat - RarelyWorking in Extreme Cold - NeverWorking with Hazardous Materials - NeverNoise - RarelyWorking in Dirt / Dust - NeverDriving - RarelyLifting : -
Up to 10 pounds - RarelyUp to 25 pounds - RarelyUp to 50 pounds - RarelyUp to 75 pounds - RarelyUp to 100 pounds - NeverOver 100 pounds - NeverCarrying : -
Up to 10 pounds - RarelyUp to 25 pounds - RarelyUp to 50 pounds - RarelyUp to 75 pounds - NeverUp to 100 pounds - NeverOver 100 pounds - NeverPushing : -
Up to 10 pounds - RarelyUp to 25 pounds - RarelyUp to 50 pounds - RarelyUp to 75 pounds - NeverUp to 100 pounds - NeverOver 100 pounds - NeverPulling : -
Up to 10 pounds - RarelyUp to 25 pounds - RarelyUp to 50 pounds - RarelyUp to 75 pounds - NeverUp to 100 pounds - NeverOver 100 pounds - NeverSalary Description
26.93 to $40.40 DOE
Salary : $27 - $40
