Content Summary : MEDIA & PUBLIC RELATIONS SPECIALIST at Jamestown, for Jrmcnd
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Full time, benefited position working 80 hours every two week pay period. Days of work are Monday-Friday with hours of 8 : 00am-4 : 30pm. However, some events will require evening and weekend work.
STATEMENT OF PURPOSE
The media and public relations specialist is responsible for creating and capturing opportunities to tell JRMC’s legendary story with photos, story writing, press releases, public speaking, events, video production and guiding all social and other digital media.
This role captains copywriting, media relations, media buying and is responsible for developing, growing, maintaining and utilizing customer relationship (database) tools to communicate with existing and potential JRMC loyalists. The media and public relations specialist is responsible for ensuring the JRMC brand and standard style guide, voice and focus are enforced in all material.
Job Functions
Customer Acquisition– 30%
- Implement and oversee customer relationship manager (CRM)
- Build and execute funnel opportunities to grow database
- Utilize email, text and emerging communication as a key acquisition tool
- Support patient journey mapping
- Select, maintain and distribute promotional collateral
Community Engagement – 25%
Lead Community Engagement teamBrand ambassadors programLead the planning, scheduling and content of speaking engagementsOversee JRMC sponsorship opportunities from community to corporateOrganize and host JRMC eventsProvide facility toursAct in the role, as needed, as public information officerProvide recruiting support to both Human Resources and the Recruiting ManagerParticipate in the Foundation Development CommitteeMulti-Media Storytelling – 25%
Captain JRMC copywriting, including technical materialMaintain JRMC history documentsMaintain accuracy and timeliness of JRMC boilerplate, elevator message and community impactSupport speech writing as requestedWrite press releasesHarvest, collect and tell patient storiesConvert stories across other mediums within role and collaborate with other team members to realize full use of these cherished opportunitiesCollect and organize JRMC photography both at events and for inventory purposesCreate in-house video as able and work with vendors to develop professional grade commercialsScript and oversee production of radio, including supporting tools like a jingleCollaborate with team on all proofing and reviewsDigital & Social Media – 20%
Establish and maintain strategy that directly aligns with organizational goalsDetermine digital buys, paid boosts, ad word bids, remarketing and other for-purchase aspects of digital marketingLead interaction with online contactsOrganize and host online eventsCollect and share metrics and use data to adjust plans as neededIntegrate social and digital interactions with CRM toolKnowledge, Skills And Experience Preferred
Excellent interpersonal and networking skillsCrisis management experienceExcellent written and oral communication skills, proficient in AP styleBoth creative and technical writing prowess, including television and radio copyStrong ability to develop messages in a way that engages audience interestAbility to closely follow internal style guide to produce accurate materialSkilled photographer and photo editorCustomer relationship management experienceExperience with marketing communications and marketing plansExperience collecting metrics and demonstrating ROIExtensive video, radio and other multi-media production experienceDesire to constantly improve the work and image of JRMCProficient with Microsoft Office Suite and Adobe Creative SuiteAbility to work independently as well as in a team environmentFlexibilityDeadline-orientedHandles rejectionEnjoys changeQualifications / Requirements for this Position
Bachelor’s degree or relevant experience in Business, Marketing, Communications, or related areaOne to three years of experience in marketing, communications, event planning, public speaking, fundraising or similar fieldPunctual and regular attendanceAnalytical ability required in the design and execution of event strategiesIndependent judgment required to establish prioritiesAbility to communicate effectively with all publicsGood working conditions in a well-lighted officeSeniority level
Entry levelEmployment type
Full-timeJob function
Marketing, Public Relations, and Writing / EditingIndustries
Hospitals and Health CareJ-18808-Ljbffr
