What are the responsibilities and job description for the Product Marketing Manager position at JAMS?
Overview :
JAMS is committed to diversity and inclusion.Focuses on lead generation through digital marketing channels. Drives demand generation across multiple channels including paid search, display, email, and paid / earned social.Responsibilities : Grows lead generation across digital marketing channels including SEO / SEM, blogs, display ads, email, social media, and owned web assets. 20%Collaborates with management to develop strategic plans and sets measurable goals for demand generation channels for a suite of product solutions. 15%Collaborates with management to create effective product positioning, messaging, and go-to-market plans. 15%Creates value-driven content for blogs, webinars, emails, and web pages. 15%Manages sub-brand's social media pages. 10%Collaborates with the Sales team to create effective sales enablement content. 5%Leverages customer feedback to inform service enhancements, refine customer segmentation, and improve marketing strategies5%Works with the IT / Innovation team to build and maintain marketing analytics dashboards and reporting procedures focusing on digital channels, campaign performance, and return on investment. 5%Partners with the marketing communications team to enhance website content and product collateral. 5%Manages marketing campaigns and oversees projects collaboratively across internal and external teams. 5%Qualifications : Bachelor's Degree in Marketing, Communications, Data Analytics, or related field. Required
4-6 years of experience in product marketing, managing and implementing digital marketing campaigns across paid and organic channels. RequiredKnowledge & SkillsProven track record in delivering B2B lead generation through both inbound and outbound marketing channels. RequiredProficiency in Google Ads, Google Analytics, Data Studio, or similar digital marketing and analytics tools. RequiredExperience with HubSpot marketing automation or similar platform. RequiredAbility to provide data-backed insights and recommendations to expedite marketing decision-making and enhance ROI. PreferredProject management skills with the ability to organize and prioritize projects in a team environment. RequiredAnalytical, organizational, and communication skills. RequiredInnovative mindset with a focus on problem-solving, testing new ideas, and continuous learning. RequiredEffective writing skills. RequiredExperience in legal or professional services. Plus
