What are the responsibilities and job description for the Digital Marketing Strategist position at Jane Win Jewelry?
Role Overview
Jane Win Jewelry seeks a skilled professional to drive marketing success and customer engagement. As a key member of our team, you will be responsible for developing and executing marketing strategies, managing marketing calendars, and building relationships with customers.
Main Responsibilities:
- Develop and implement marketing strategies to achieve customer growth, frequency, and spend goals.
- Manage email marketing campaigns, including calendar management, design, and segmentation.
- Collaborate with the Creative Director on content creation, including photo shoots and graphic design.
- Build and engage social media audiences through content development and posting.
- Manage the Marketing Senior Associate and assist in customer service.
- Develop skills in CRM and identify consumer segments for high-value customers.
- Plan and execute direct mail campaigns and manage collaborations with brands.
Key Performance Indicators:
- Success in achieving customer growth, frequency, and spend goals.
- Email marketing campaign open rates and click-through rates.
- Social media engagement metrics (likes, shares, comments).
- CRM data analysis and consumer segment identification.
