What are the responsibilities and job description for the Digital Marketing Strategist position at Pyramid Consulting, Inc?
We are seeking a Digital Marketing Strategist to lead our paid media marketing initiatives. This is a key role in driving strategy, implementation, and optimization for Bank Brand.
The ideal candidate will have advanced understanding of digital marketing funnels and experience with multi-touch attribution models. They will also have strong project management skills and be able to communicate results effectively.
Key Responsibilities:
- Develop a holistic digital media strategy and manage cross-functional team to execute against plans to reach success metrics.
- Manage relationship with internal and external stakeholders, aligning on digital account goals and strategies.
- Analyze digital funnel performance to measure results and optimize funnel metrics.
