Digital Platform Specialist

We are seeking an experienced Digital Platform Specialist, responsible for managing third-party marketing and client engagement platforms including, but not limited to, email marketing, social media, website, text messaging, and local business listings. This role encompasses hands-on vendor management, ensuring the alignment of vendor roadmap with the organization’s goals and priorities. The ideal candidate will have a proven track record in vendor management and digital platform optimization.   Key Responsibilities:   Vendor Management: Oversee relationships with key vendors for email marketing, social media, website platforms, text messaging solutions, and local listings. Build strong partnerships with vendors to ensure optimal service delivery and innovation. Platform Management: Regularly review platform utilization and success metrics, making data-driven recommendations for improvement. Collaborate with internal stakeholders and vendors to define and prioritize the roadmap for digital platforms. Oversee the execution of platform strategies and enhancements, ensuring alignment with business and department goals. Ensure effective communication regarding platform integrations, updates, and performance. Cross-Functional Collaboration: Provide high-level guidance on the functionalities and limitations of digital platforms. Act as an escalation point for complex challenges involving vendors or platform integration.   Qualifications: Bachelor’s degree in marketing, Communications, Business, or a related field; advanced degree preferred. 5 years of experience in vendor management, digital platform administration, or a related field. Financial Services experience preferred. Proven experience with digital platforms such as email marketing, websites, social media, content marketing, and/or local listings. Excellent negotiation and relationship management skills. Strategic thinker with the ability to align vendor activities with business objectives. Proficient in project management and capable of managing multiple priorities. Analytical mindset with the ability to interpret complex data and provide actionable insights. Experience with tools such as Hearsay, Yext, Google My Business, Constant Contact, SMS platforms (e.g., Twilio), Meta Business Suite, LinkedIn Sales Navigator, or Broadridge. Certifications in digital marketing, project management, or vendor management.    Why work for us? Benefits: Janney believes that its employees are the key to what makes a great company. Although work makes up a large portion of an employee’s life, we believe that a balance between work and non-work activities is essential to maintain quality performance and a positive work atmosphere. We offer a competitive package including Paid Parental Leave, generous Paid Time Off, eligibility for a $2,000 referral bonus, Employee Ownership, and Professional Development Assistance Plan designed to help you make the most of your life at work and at home—today and in the future.  Explore further. Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm. Fostering a positive workplace experience remains a top priority. We’ve earned the Great Place to Work® certification, which recognizes employers that create an outstanding employee experience. Based entirely on what current employees say about their experience working at Janney, this prestigious recognition underscores our commitment to our people and culture.  People are our strongest asset. We recognize that when our team members thrive, our firm is more successful.