Director of Sales and Marketing

Job Summary:

The Director of Sales and Marketing fills a critical leadership role, responsible for driving revenue growth, enhancing the brand's market presence, and ensuring customer satisfaction. This position requires a blend of strategic thinking, leadership, strong interpersonal skills, and a deep understanding of sales and marketing dynamics.

The Director of Sales and Marketing plays a pivotal role in shaping the company's growth trajectory and market position. Their impact can be seen in several areas:

• Revenue Growth: Developing and executing effective sales and marketing strategies drives revenue growth, ensuring the company meets its financial objectives.
• Brand Awareness: Targeted marketing campaigns enhance the company's brand visibility and reputation, attracting new customers and retaining existing ones.
• Market Expansion: Identifying new market opportunities and expanding the company's presence contribute to the organization's long-term success.
• Customer Satisfaction: They enhance customer satisfaction and loyalty by fostering strong customer relationships and delivering on promises.
• Competitive Advantage: Staying ahead of market trends and leveraging innovative strategies help the company maintain a competitive edge.
• Market Dynamics: Rapid changes in market conditions require continuous adaptation and agile strategy development.
• Resource Constraints: Balancing limited resources while achieving ambitious sales and marketing goals can be demanding.
• Cross-Functional Collaboration: Coordinating efforts across different departments to ensure alignment and support for sales and marketing initiatives.
• Technological Advancements: Keeping up with the latest technology and digital tools to enhance marketing effectiveness and sales efficiency.
  
  

Duties and Responsibilities:

• Strategic Planning: Developing comprehensive sales and marketing strategies that align with the company's overall business goals. This involves analyzing market trends, customer needs, and competitive positioning.
• Team Leadership: Leading and managing sales and marketing teams to achieve targets. This includes hiring, training, and motivating team members to perform at their best.
• Sales Oversight: Directing all sales activities, setting sales targets, and monitoring performance. They are responsible for ensuring that sales goals are met or exceeded.
• Marketing Campaigns: Overseeing the creation and implementation of marketing campaigns to boost brand awareness and generate leads. This involves coordinating with creative teams to ensure consistent messaging across channels.
• Performance Analysis: Monitoring and analyzing the effectiveness of sales and marketing strategies, using data-driven insights to make informed decisions and adjustments.
• Customer Relationship Management: Building and maintaining solid relationships with key clients and partners to foster loyalty and increase sales opportunities.
• Continuously grow and maintain an intimate knowledge of customers, their missions, and how our products are utilized.
• Other duties as assigned.
  
  

Knowledge, Skills, and Abilities:

• Leadership and Management: Strong leadership abilities to inspire and guide teams and excellent management skills to oversee various projects and initiatives.
• Analytical Thinking: Ability to analyze market data, sales figures, and customer feedback to develop strategies and make informed decisions.
• Communication: Exceptional verbal and written communication skills to effectively convey ideas and collaborate with teams, stakeholders, and customers.
• Negotiation Skills: Proficiency in negotiating terms and closing deals with clients and internal teams.
• Demonstrate a high level of personal integrity.
• Possess an understanding of strategic digital marketing and product planning.
• Proficiency in formulating and executing sales strategies that yield growth opportunities.
• Adept at building and maintaining solid relationships with clients, stakeholders, and company leadership.
• Proficiency with CRM software.
• Ability to work independently and as a team.
• Ability to work competently, credibly, and professionally alone and in team settings.
  
  

Education and Experience:

• Bachelor’s degree in business, engineering, science, or relevant work experience.
• A minimum of ten years of relevant work experience is required.
• Previous sales management experience
  
  

Total compensation will be in the $120-150k range.