What are the responsibilities and job description for the Marketing and Social Media Specialist position at JAT Energy?
This position is located in Chattanooga TN - Reporting daily to our main office.
About the Company
JAT Energy, formerly known as JAT Oil Inc., is a 49-year-old supplier of a full line of energy products such as unbranded and branded gasoline, diesel fuels, diesel exhaust fluid, natural gas, liquid asphalt and more.
About the Role
JAT is currently hiring for a Marketing and Social Media Specialist.
Responsibilities
Content creation : Writing posts, designing graphics, creating video content, and curating relevant material for social media platforms.
Social media platform optimization : Managing company profiles, optimizing post scheduling, and using relevant hashtags.
Analytics and reporting : Tracking key metrics like impressions, reach, engagement, and conversions to measure campaign.
Campaign development and execution : Creating and managing social media campaigns aligned with marketing goal.
Trend analysis : Staying updated on emerging social media trends and incorporating them into strategy.
Identify opportunities to influence public perception through audience engagement
Staying current with emerging opportunities in the digital marketing world
Qualifications
Strong writing and communication skills : Ability to craft engaging and compelling content.
Visual design skills : Knowledge of graphic design principles to create visually appealing content.
Analytical skills : Understanding data and metrics to measure campaign performance.
Social media platform expertise : Familiarity with various social media platforms and their features.
Marketing knowledge : Understanding of marketing principles and strategies.
Creativity and innovation : Generating fresh ideas to stand out on social media.
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