Position Overview
Caring Transitions of South Birmingham is seeking a creative and self-driven individual to manage our social media presence (GMB, LinkedIn, Facebook, Instagram, Email Campaigns), assist with content creation (blogs, photos, videos), and help increase brand awareness. In this role, you will work approximately 10 hours per week with potential to grow into a larger community liaison position as we expand our relationships within senior living communities. This job requires some travel in and around the Birmingham Metro area of Alabama.
Key Responsibilities
- Social Media Content Creation & Scheduling
Develop and maintain a monthly posting schedule across GMB, LinkedIn, Facebook, and Instagram.
Write engaging captions and create interactive content (polls, questions, stories, etc.) aligned with our brand voice.Capture and post images or short videos (Reels) of auction items, staff highlights, and success stories with clients (following photo release terms).Increase social media channels with TikTok.On-Site Photography & StorytellingVisit job sites to photograph staff and operations in real-time.
Coordinate with clients who are willing to share their experiences; gather testimonials, quotes, and candid shots.Ensure all photos and videos are organized and ready for social media and marketing use.Blog & Web UpdatesDraft short blog posts or articles that highlight our services, success stories, and industry trends.
Work closely with the team to brainstorm topics and update the blog consistently.Community Engagement & Growth PotentialEstablish and nurture relationships with senior living communities and local organizations.
Assist in planning small events or activities aimed at seniors, strengthening our community presence.Over time, expand this role to serve as a liaison, representing Caring Transitions of South Birmingham at local events and forging partnerships.Performance Tracking & ReportingTrack and report key social media metrics (engagement, reach, conversions) to measure effectiveness.
Provide monthly analytics on social media performance.Use data-driven insights to propose new ideas and strategies for growth.Qualifications
Proven experience managing social media platforms (Facebook, Instagram, LinkedIn, GMB).Strong writing and storytelling skills; ability to create engaging, brand-aligned content.Basic photography and video skills (smartphone proficiency is acceptable).Reliable transportation to visit job sites and attend community events.Highly organized and detail-oriented, with the ability to handle multiple projects on a tight schedule.Passion for serving seniors and an interest in community outreach.Position Details
Hours : 10 hours per week initially, with flexibility to increase as the role grows.Compensation : $15 per hour.Location : South Birmingham area; some work can be done remotely, but on-site visits and community outreach are required (approximately 2 hours per week off-site).How to Apply
Interested candidates should submit a resume, portfolio or examples of social media content (if available), and a brief cover letter explaining why they are a great fit for this role. Please include any relevant links to past work or campaigns. We will accept internships or college level applicants.
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Salary : $15
