What are the responsibilities and job description for the Digital Content Specialist position at JBM Packaging?
JBM Packaging provides eco-friendly, high-performing flexible packaging solutions and filling services, maintaining a commitment to providing customers with quality products since its start in 1985. Working collectively with a robust customer portfolio in business sectors such as health and beauty, apparel, agriculture, home goods, food, office, medical and more. JBM does this by maintaining a commitment to creating better solutions, which leads to better lives and a better world. Discover more about JBM’s inspiring solutions at jbmpackaging.com.
POSITION TITLE
Digital Content Specialist, JBM Packaging
Position Purpose
This Digital Content Specialist role is responsible for supporting and maintaining JBM’s digital marketing channels with relevant, timely content to meet inbound lead generation goals. As a key member of the marketing team, you will work closely with stakeholders across the company to execute the digital components of marketing campaigns including email channel content creation; organic/paid social media content; SEO web content maintenance; and related digital channel activities as needed. You are a data-driven marketer who is passionate about storytelling through content.
This position is based at our Lebanon office and offers a flexible mix of in-office and remote.
The Challenge
POSITION TITLE
Digital Content Specialist, JBM Packaging
Position Purpose
This Digital Content Specialist role is responsible for supporting and maintaining JBM’s digital marketing channels with relevant, timely content to meet inbound lead generation goals. As a key member of the marketing team, you will work closely with stakeholders across the company to execute the digital components of marketing campaigns including email channel content creation; organic/paid social media content; SEO web content maintenance; and related digital channel activities as needed. You are a data-driven marketer who is passionate about storytelling through content.
This position is based at our Lebanon office and offers a flexible mix of in-office and remote.
The Challenge
- Develop, edit and/or maintain email communications to ensure maximum impact and effectiveness, and alignment with overall campaign objectives
- Collaborate and support both organic and paid social media channels including content development, scheduling, research and analysis
- Ensure content delivers a consistent JBM look/feel/voice and maintain a content calendar to make regular updates to keep digital components fresh with up-to-date information
- Support ongoing content creation related to JBM websites and landing pages alongside the creative team to ensure consistency and accuracy is carried out.
- Maintain and advance SEO efforts with ongoing keyword research and content improvements to drive organic traffic
- Manage requests and help with overall digital marketing project management
- Leverage various analytics tools to provide ongoing analysis on trends in digital engagement and performance and report against strategy
- Communicate effectively on project status, risks, and updates
Must-Haves
- Bachelors degree required
- 5 years of experience creating impactful digital content (Experience with sustainability-driven brands – bonus!)
- Passionate about all things digital and creating a great user experience
- Customer-centric orientation with a natural disposition towards collaboration
- Strong analytic capabilities with the ability to leverage data to provide recommendations
- Familiarity with our growing digital ecosystem a plus—Microsoft Dynamics/ClickDimensions, Canva, Wordpress, Google Analytics, and many others
By combining innovation with sustainability, JBM tackles the issues and concerns of our customers to deliver excellence. Every day, our community of innovators is invigorated by the challenge of finding creative ways to create Better Solutions, Better Lives, and a Better World.