Marketing and Communication Manager

Principal Responsibilities :

The Marketing and Communication Manager is responsible for shaping and overseeing the organization's marketing strategies and internal and external communications initiatives that grow and deepen the organization's reach and impact in the community. The individual must work closely with program directors to create marketing goals, implement strategies, and measure success. Additionally, this role requires monitoring campaign effectiveness and adjusting strategies as necessary to be effective.

RESPONSIBILITIES :

• Market programs by targeting appropriate audiences, clearly outlining program value, distributing materials on different platforms, crafting compelling messages about the programs, and engaging with potential clients.
• Represent the organization and display marketing assets at community events.
• Write and design organization publications such as newsletters, reports, etc.
• Manage electronic media, including the website and social media accounts.
• Oversee messaging through physical displays, including signage and the use of digital media throughout the Y's facilities.
• Manage and utilize communications databases like Constant Contact to support program directors' outreach and engagement efforts.
• Coordinate the appearance of all organization print and electronic materials such as letterhead, logos, flyers, etc.
• Create marketing assets in photography, graphics, and short videos.
• Stay informed on developments in marketing, communications, and public relations; keep current with all materials, announcements, and strategic implementations by JCCA and UJA-Federation; and attend relevant training and seminars.

POSITION TYPE / HOURS OF WORK :

COMPENSATION :

This job description is not designed to cover a comprehensive listing of all activities, duties, or responsibilities that are required of the employee. Other functions and responsibilities may change or may be assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

YM & YWHA of Washington Heights & Inwood provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Minimum Qualifications :

Salary : 65,000 - $75,000

Agency Information :

Established in 1917 as one of the first Jewish community centers in New York City, the YM & YWHA of Washington Heights and Inwood (the Y) is a thriving and visionary not-for-profit human services organization in Northern Manhattan. We welcome people of diverse ethnicities and all ages, from pre-school to older adults, into the Y family with a wide range of educational, recreational and social services and programs that focus on improving the quality of their lives. With a long and distinguished history, the Y is a multi-service community center that is well known for its nurturing environment and non-judgmental philosophy.

Salary : $65,000 - $75,000