E-commerce Manager

Oak Essentials was founded by a group of like-minded women united by a key feeling that there was something lacking in the world of luxury beauty. With years of collective experience in the lifestyle space, we were eager to cut through the noise by creating a destination dedicated to everyday well-being. We believe that care—of your body, skin, home, and self—comes down to a set of essentials defined by you: from the beautiful details that make your home feel special to the vulnerable conversations that leave you feeling whole. 
 
As we continue to grow our team, our aim is to create a workplace that’s built on diversity and inclusion, and where the varied voices and viewpoints of our community pave the way.  

About This Role: 

We are seeking a dynamic and experienced E-commerce Manager to lead Oak Essentials’ ecommerce strategy and digital customer experience. This role is responsible for directly managing site operations and merchandising as well as collaborating with cross-functional teams and external agencies to define and execute our digital roadmap, identify enhancements to customer experience, and optimize performance and conversion. This is a strategic and hands-on role for someone who thrives in a fast-paced, entrepreneurial environment and has a deep understanding of DTC e-commerce, user experience, and data-informed decision making. This role will report directly to the Senior Vice President of Growth. 

Role and Responsibilities:

As the E-commerce Manager, your primary responsibilities include the following:

• Execute the digital roadmap: In partnership with the SVP of Growth, develop and execute a comprehensive e-commerce strategy prioritizing initiatives that drive business growth, improve UX, and elevate the brand.
• Lead digital customer experience: Continuously optimize the customer journey using data, user research, and industry best practices to inform improvements across site functionality, navigation, personalization, and merchandising.
• Manage site operations and performance: Ensure smooth functionality and user-friendly navigation. Manage the ecommerce site including product setup, merchandising, homepage updates, navigation, promotions, and day-to-day maintenance.
• Interface with external development agency: Act as a key point of contact for our web development partner, overseeing planning, prioritization, and execution of new features and improvements.
• Drive data insights & reporting: Develop reporting on key performance indicators (KPIs), sales performance, and customer behavior to identify trends, optimize user experience, and recommend actional strategies that support growth.
• Collaborate cross-functionally: Coordinate with various teams including Buying and Marketing to ensure accurate and up-to-date product information and imagery is reflected on the website.
• Lead site optimization efforts: Own A/B testing strategy and recommend new strategies to improve conversion rate and site performance.
• Ensure brand alignment: Ensure the brand’s visual and experiential consistency across all digital touchpoints, in collaboration with Creative and Marketing teams.
• Push continuous innovation: Stay up to date with the latest e-commerce trends, technologies, and industry best practices, proactively identifying opportunities to enhance our online presence and improve customer satisfaction.
• Champion customer-centric thinking: Continuously improve the customer journey by analyzing user behavior, gathering feedback, and implementing strategies to increase conversion and enhance customer satisfaction and retention.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4 years of related work experience in E-commerce, digital product management, or related DTC roles; luxury or beauty experience is a plus.
• Proven track record of proactively and successfully running website operations, owning digital strategy, and leading e-commerce roadmap development.
• Experience working with web development teams or agencies.
• Strong knowledge of e-commerce platforms and content management systems, preferably Shopify.
• Proficient in data analysis, utilizing analytics platforms, preferably Google Analytics, to extract insights and drive data-informed decision making.
• Excellent project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.
• Exceptional attention to detail, ensuring accuracy and consistency in all e-commerce content and product information.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across departments and with external stakeholders.
• Customer-centric mindset, with a passion for delivering exceptional online experiences.
• Familiarity with luxury beauty brands and an understanding of our target audience.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to move and lift heavy objects (20 pounds or more) from time to time as required

Additional Notes:

This job description is not all inclusive. In addition, Oak Essentials, LLC reserves the right to amend this job description at any time. Oak Essentials, LLC is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.  The annual base salary range for this position is $80,000 - $100,000. The base salary is determined by experience, education, skills, and location.