What are the responsibilities and job description for the Social Media and Content Manager position at Jeremiah's Italian Ice?
Benefits:
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
The Social Media and Content Manager is responsible for managing the company’s social media presence, creating engaging content, supporting the Jeremiah’s Franchise system with social media resources, and driving brand awareness and social community engagement through the content developed. This role oversees all aspects of a multi-channel social media strategy, including content creation, content calendarization, community management, and content distribution to the Franchise system, and ensures alignment with brand standards and organizational goals. This position operates in an office environment but may require regular travel to store locations or events for content capture.
This is a full-time position requiring flexibility in hours that may include early mornings, evenings, weekends and/or holidays.
This is a full-time position requiring flexibility in hours that may include early mornings, evenings, weekends and/or holidays.
Essential Functions
- Develop a cross-platform social media strategy that delivers fresh, engaging content that supports the brand’s objectives, to include Marketing Calendar and Product Development support, brand image development, and product education. This strategy should include platform-specific content strategies that leverage native algorithms and trends.
- Implement tactical strategies to increase brand visibility, engagement, and audience growth.
- Collaborate with the marketing team to develop and maintain a detailed social media content calendar aligned with company campaigns and initiatives.
- Deploy Social Media Content to brand channels and connected Franchise location channels through Jeremiah’s in-house Social Media Management Tools (Soci).
- Develop and produce high-quality visual and written content, including photos, videos, and copy, for primary use on Instagram and Facebook.
- Develop and produce short-form trending/topical videos, for primary use on TikTok.
- Plan, execute, and oversee content capture initiatives, including photo and video shoots at store locations, events, and community activations.
- Collaborate with Jeremiah’s in-house Design Team to elevate the quality and brand relevance of content, when appropriate.
- Work with internal teams to ensure cohesive and consistent messaging across all platforms, adhering to brand guidelines.
- Create real-time content opportunities to engage audiences and enhance the brand experience.
- Repurpose and optimize content for various platforms to maximize reach and engagement.
- Monitor industry trends, emerging platforms, and best practices to maintain an innovative approach to social media.
- Engage with Jeremiah’s online community (on its brand channels) by responding to comments, messages, and mentions, fostering positive brand interactions.
- Identify and cultivate relationships with influencers, brand ambassadors, and community partners to enhance the brand’s presence. Identify ways to leverage Jeremiah’s new Influencer Networking platform (Later).
- Regularly audit franchisee-controlled social media and review sites for brand compliance and report inconsistencies as deemed necessary.
- Develop and deploy Social Media Training, Tutorial, and Template materials to empower Franchisees to create their own local social media content.
- Develop and implement a User-Generated Content (UGC) program to source authentic content from social media followers, as well as our Franchisees and their teams. This includes creating guidelines for UGC, encouraging submissions, and featuring UGC across social media platforms.
- Track and analyze key performance indicators (KPIs) to evaluate the success of content and campaigns.
- Prepare regular reports with insights, along with recommendations for optimization based on performance data.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
- Minimum of 3 years of experience in social media management, content creation, or digital marketing (equivalent education or certifications may be considered) .
- Proficiency in content creation and editing tools such as Adobe Creative Suite (Photoshop, Premiere, Lightroom), Canva, and/or in-platform editing tools like CapCut.
- Demonstrated ability to conceptualize, produce, and manage engaging multimedia content, including photo and video.
- Strong knowledge of social media platforms, trends, and best practices, with a focus on Instagram and TikTok.
- Experience in a multi-client, multi-unit or franchise environment is preferred, particularly in managing or supporting multiple locations or stakeholders.
Skills
- Proven written and verbal communication skills.
- Strong attention to detail with the ability to maintain brand voice across all content.
- Open to feedback and capable of integrating suggestions to enhance content quality.
- Exceptional organizational skills for managing multiple projects, deadlines, and content calendars in a fast-paced environment.
- Resourceful problem-solving skills for real-time challenges during content creation.
- Ability to align social media strategies with broader marketing goals and drive measurable results, such as increased engagement, traffic, or sales.
Physical Demands
- Ability to move throughout an office space and store (standing, walking, kneeling, bending) for extended periods of time.
- Ability to sit or stand for extended periods of time.
- Ability to make repeating movements of the arms, hands, and wrists.
- Ability to express or exchange ideas verbally and perceive sound by ear.
- Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
- Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 50 pounds.
- Ability to turn or twist body parts in a circular motion.
- Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
Salary : $65,000
