Director of Advertising and Digital Marketing

Company Overview

To be considered for an interview, please make sure your application is full in line with the job specs as found below.JessaKae is a designer dress brand nestled in the heart of Silicon Slopes (Bluffdale, Utah), we're seeking a transformative digital marketing leader who can drive unprecedented growth across our e-commerce ecosystem.Position PurposeWe are recruiting an elite Digital Performance Marketing Director to architect and execute best-in-class paid media strategies that deliver measurable revenue impact. This role demands a data-driven innovator who views digital advertising not just as a channel, but as a precision instrument for brand growth and customer acquisition.Key ResponsibilitiesStrategic Performance Leadership- Develop and execute a comprehensive digital performance marketing strategy focused on driving efficient customer acquisition and revenue growth- Establish and manage comprehensive performance dashboards tracking key metrics including :

• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Lifetime Value (LTV)
• Conversion Rates
• Channel-Specific Performance BenchmarksMulti-Channel Paid Media Management-Manage full-funnel ad campaigns across major digital platforms :
• Meta (Facebook / Instagram)
• Google Ads (Search, Shopping, Display)
• TikTok
• YouTube
• Emerging platforms and programmatic channels-Build and implement advanced targeting strategies using first-party data and platform optimization tools.-Continuously test and refine ad creatives, audiences, and placements to identify top-performing strategies.Advanced Optimization & Growth- Conduct extensive multivariate testing across the following mediums :
• Ad creative and messaging
• Landing page designs
• Audience segmentation
• Bidding strategies- Implement cutting-edge conversion rate optimization (CRO) techniques- Develop predictive models for media investment and performance forecastingTechnical & Analytical Excellence- Demonstrate mastery of advanced tracking methodologies :
• Conversion API integrations
• Server-side tracking
• Advanced pixel implementations
• Cross-platform attribution modeling- Proficient in platforms including :
• Facebook Business & Ads Manager
• Google Ads Manager
• TikTok Ads Manager
• Advanced analytics toolsTeam and Ecosystem Leadership- Build and mentor a high-performance digital marketing team- Collaborate cross-functionally with brand, creative, and e-commerce teams- Develop strategic partnerships with technology and media platforms- Manage and optimize influencer and affiliate marketing programsRequired Qualifications- 5 years of experience in managing D2C ads for Meta and Google- Proven track record of managing $200K monthly ad spend- Documented success driving performance for D2C fashion / lifestyle brands- Bachelor's degree in Marketing, Business, or equivalent professional experience- Exceptional analytical and strategic thinking capabilitiesTechnical Competencies- Advanced proficiency in :
• Google Analytics 4 (GA4)
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Excel / Google Sheets
• Looker or similar BI tools- Strong understanding of marketing technology ecosystems and AI advancementsSoft Skills- Growth mindset with relentless curiosity- Exceptional communication across technical and creative domains- Ability to translate complex data insights into actionable strategies- Entrepreneurial spirit aligned with startup-like environmentJessaKae Culture & ValuesWe're not just hiring an employee—we're seeking a strategic partner who embodies our core values of Team, Fashion, Kindness, and Hard Work. Our ideal candidate sees beyond metrics to the human stories behind each conversion.Compensation & Benefits- Competitive base salary commensurate with experience- 401K with employer match- Generous employee discount- Career development opportunities- Dynamic, innovative workplace cultureIndustry

Retail Apparel and Fashion

Employment Type Full-time

J-18808-Ljbffr

Salary : $200,000