What are the responsibilities and job description for the Jessakae is hiring: Director of Advertising and Digital Marketing in Bluffdale position at Jessakae?
Company OverviewJessaKae is a designer dress brand nestled in the heart of Silicon Slopes (Bluffdale, Utah), we're seeking a transformative digital marketing leader who can drive unprecedented growth across our e-commerce ecosystem.Position PurposeWe are recruiting an elite Digital Performance Marketing Director to architect and execute best-in-class paid media strategies that deliver measurable revenue impact. This role demands a data-driven innovator who views digital advertising not just as a channel, but as a precision instrument for brand growth and customer acquisition.Key ResponsibilitiesStrategic Performance Leadership- Develop and execute a comprehensive digital performance marketing strategy focused on driving efficient customer acquisition and revenue growth- Establish and manage comprehensive performance dashboards tracking key metrics including :
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Lifetime Value (LTV)
- Conversion Rates
- Channel-Specific Performance BenchmarksMulti-Channel Paid Media Management-Manage full-funnel ad campaigns across major digital platforms :
- Meta (Facebook / Instagram)
- Google Ads (Search, Shopping, Display)
- TikTok
- YouTube
- Emerging platforms and programmatic channels-Build and implement advanced targeting strategies using first-party data and platform optimization tools.-Continuously test and refine ad creatives, audiences, and placements to identify top-performing strategies.Advanced Optimization & Growth- Conduct extensive multivariate testing across the following mediums :
- Ad creative and messaging
- Landing page designs
- Audience segmentation
- Bidding strategies- Implement cutting-edge conversion rate optimization (CRO) techniques- Develop predictive models for media investment and performance forecastingTechnical & Analytical Excellence- Demonstrate mastery of advanced tracking methodologies :
- Conversion API integrations
- Server-side tracking
- Advanced pixel implementations
- Cross-platform attribution modeling- Proficient in platforms including :
- Facebook Business & Ads Manager
- Google Ads Manager
- TikTok Ads Manager
- Advanced analytics toolsTeam and Ecosystem Leadership- Build and mentor a high-performance digital marketing team- Collaborate cross-functionally with brand, creative, and e-commerce teams- Develop strategic partnerships with technology and media platforms- Manage and optimize influencer and affiliate marketing programsRequired Qualifications- 5 years of experience in managing D2C ads for Meta and Google- Proven track record of managing $200K monthly ad spend- Documented success driving performance for D2C fashion / lifestyle brands- Bachelor's degree in Marketing, Business, or equivalent professional experience- Exceptional analytical and strategic thinking capabilitiesTechnical Competencies- Advanced proficiency in :
- Google Analytics 4 (GA4)
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Excel / Google Sheets
- Looker or similar BI tools- Strong understanding of marketing technology ecosystems and AI advancementsSoft Skills- Growth mindset with relentless curiosity- Exceptional communication across technical and creative domains- Ability to translate complex data insights into actionable strategies- Entrepreneurial spirit aligned with startup-like environmentJessaKae Culture & ValuesWe're not just hiring an employee—we're seeking a strategic partner who embodies our core values of Team, Fashion, Kindness, and Hard Work. Our ideal candidate sees beyond metrics to the human stories behind each conversion.Compensation & Benefits- Competitive base salary commensurate with experience- 401K with employer match- Generous employee discount- Career development opportunities- Dynamic, innovative workplace cultureIndustry Retail Apparel and FashionEmployment Type Full-time#J-18808-Ljbffr
Salary : $200,000
