What are the responsibilities and job description for the Marketing Manager position at Jesse Dryer Agency - Farmers Insurance?
Job Description
THIS IS AN IN OFFICE ONLY POSITION! DO NOT APPLY IF YOU DO NOT LIVE IN THE GRAND JUNCTION AREA!
Company Overview:
Join our dynamic insurance agency specializing in providing comprehensive coverage solutions for Medicare Health Insurance, Home Insurance, Auto Insurance, Life Insurance and Business Insurance. With a commitment to excellence and customer satisfaction, we are dedicated to protecting our clients' assets and promoting their well-being. As we expand our digital presence, we are seeking a talented Digital Marketing Manager to lead our online marketing initiatives as wall as manage our overall marketing efforts.
Position Overview:
As the Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to enhance our online presence, drive lead generation, and increase client engagement. You will also manage all other aspects of our agency marketing including TV, Social Media, Direct Mail, Community Relations, and more.
You will collaborate with cross-functional teams to create and implement effective campaigns across various digital channels, including social media, email, website, and search engines. Your creativity, analytical skills, and knowledge of the insurance industry will be instrumental in achieving our business objectives.
Benefits
Career Growth Opportunities
Paid Time Off (PTO)
Responsibilities
Responsibilities:
- Develop and execute digital marketing strategies to promote health insurance, property, and casualty insurance products and services.
- Manage and optimize digital advertising campaigns to generate high-quality leads and maximize ROI.
- Create engaging content for website, blog posts, social media, and email marketing campaigns.
- Monitor and analyze key performance metrics to assess the effectiveness of digital marketing efforts and identify areas for improvement.
- Collaborate with internal teams and external partners to ensure brand consistency and alignment with business goals.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation and competitive advantage.
Requirements
Requirements:
- 3 years of experience in digital marketing, preferably in the insurance industry.
- Proven track record of developing and implementing successful digital marketing campaigns.
- Strong knowledge of digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing software.
- Self-motivated and results-oriented with the ability to work independently and collaboratively in a fast-paced environment.
- Creative thinker with a passion for digital marketing and customer engagement.
Salary : $55,000 - $65,000
