Senior Demand Generation Manager

Senior Demand Generation Manager 

About Jetson

Jetson is redefining the $1.4 Trillion manufacturing and supply chain labor market. Using technology and a logistics mindset, we’re building the first all-in-one labor orchestration and sourcing platform to transform how companies source and deploy labor at scale. 

We’ve unlocked massive labor efficiencies for mid-market and enterprise customers, driving millions in savings to their bottom lines. We grew 8X last year and are scaling fast to tackle a trillion dollar opportunity. Jetson is a Series Seed startup headquartered in NYC and backed by Inspired Capital and top industry angels. 

What You’ll Do

The ideal candidate is a bold demand generation marketer with deep experience building programs that generate pipeline and deal flow with B2B SaaS products targeting the middle market. In this role you will utilize your extensive experience in B2B SaaS Marketing to guide the creation, execution, and measurement of a highly effective demand generation program aimed at supporting Jetson's ambitious revenue growth goals. An ideal candidate has extensive experience managing B2B demand generation programs with complex B2B SaaS products, is a data-driven decision marketer, and has excellent people and program management skills with a track record of exceeding targets. You’ll report directly to the CEO. 

Why You'll Love It Here

• You’ll have the autonomy to challenge norms, think differently, and make bold marketing moves in an emerging industry with significant TAM
• Join a culture that encourages risk-taking, learning, and cutting-edge experimentation
• Be a key driver in shaping the future of the manufacturing industry; making a meaningful impact on their ability to operate and service their customers

Key Responsibilities

• Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs
• Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results
• Work with internal and external resources to create compelling content and messaging tailored by audience and funnel stage
• Build the strategy to properly utilize and extend Jetson’s understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others
• Work closely with sales to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps
• Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns

What You Bring

• 5 years experience in B2B demand generation or campaigns marketing with demonstrated lead, pipeline, and revenue growth in SaaS, ideally having scaled through a Series A
• Extensive experience in creating and executing targeted Marketing campaigns, with demonstrated track record of meeting and exceeding pipeline and bookings goals
• Experience in leveraging multi-channel marketing tactics to drive pipeline, including but not limited to SEM/SEO, Webinars, Content, and events
• Experience managing a B2B website to drive lead conversion and pipeline
• Experience with Salesforce and Pardot/HubSpot/Marketo. Points for being a Hubspot expert
• Ability and willingness to use data to guide decision-making and resource allocation
• Intellectual curiosity and desire to think outside of the box to achieve results
• Strong program management skills and attention to detail even when working with urgency
• Ability to articulate and present plans to leadership, sales, and cross-functional teams
• Comfortable working in a high growth environment where planning and execution often happen in parallel
• A driver with a desire to learn, go fast and generate results FAST 
• A builder that enjoys getting their hands dirty and building things from the ground up alongside their team

Compensation & Benefits 

• 💰 Competitive Compensation 
• 💸 Meaningful Start-up Equity
• 🩺 100% healthcare coverage (Medical, Dental & Vision)
• 🌴 Flexible PTO 9 paid US Company Holidays 
• 🎉 Team Events Destination off-sites 

Compensation Range: $150K - $170K

We celebrate diverse candidates, adjacent experiences, and smart people with above average hustle and grit who want to build great things. If that's you, then we'd love to meet.