What are the responsibilities and job description for the Head of Growth position at Jimini Health?
About Us
Jimini's mission is to radically improve the efficacy of mental health care across the world. Jimini has developed a novel care model that combines teletherapy sessions with personalized AI support. With Jimini, your therapy care team includes your licensed clinician and Sage, your always-available AI therapy assistant, who work together to help you achieve your goals.
Founded in 2023 by a team of seasoned AI and biotech entrepreneurs, health tech veterans, and psychology researchers, Jimini uses science and tech to put patients first. Our safe, purpose-built technology works exclusively under clinical oversight and with high safety standards. World leaders in psychology designed Jimini's care model to maximize the efficacy of every part of the patient's journey. Jimini does not believe that LLMs should replace clinicians; instead, AI will help therapists deliver higher-quality care and focus on the most complex parts of their job. Jimini's care model is first and foremost led by excellent clinicians.
Jimini is committed to improving mental health quality and creating radically better, more modern, and clinically efficacious mental health experiences for patients.
The Role
Jimini wants to grow into the most revolutionary company in mental health in the next few years. We are looking for a VP of Growth Marketing that has the rich experience detailed below, and also wants to work extremely hard to make a 'career-making' role helping Jimini achieve its full potential.
As the Head of Growth, you will play a pivotal role in shaping and executing Jimini Health's growth & marketing strategy to further elevate our brand, expand our reach, and drive client acquisition. You will build & lead the marketing team, collaborate closely with other members of leadership, and leverage your deep experience in high-growth scaling to create impactful marketing initiatives.
Background in owning paid / performance marketing channels is a must; advanced analytics skills in Segment and SQL are preferred. The Head of Growth will report directly to Jimini Health's CEO.
We are seeking a driven professional with a proven track record in direct-to-consumer businesses, particularly with consumer healthcare and / or e-commerce experience. The ideal candidate will possess a unique blend of strategic vision, analytical prowess, and hands-on experience in quantitative marketing techniques, with a focus on performance marketing. We are looking for a person who is passionate about our mission, excited to make an impact, enjoys learning and collaborating with others, and above all, is kind and ambitious. We are on an exciting journey and we'd love your help.
What We Are Looking For
- 7 years of experience as a performance marketing or growth marketing executive [with at least 3 years of management experience]
- Strong vision and experience, but open to ideas and excited about collaboration with all colleagues.
- An extremely hard worker at your peak, wanting to put in your very best over the next years, and looking for a career-making role.
- Proven track record in a high-growth / fast-scaling direct-to-consumer (DTC) startup company Series A or later. DTC health and wellness or e-commerce experience preferred.
- Demonstrated success in developing and executing comprehensive marketing strategies that contributed to revenue growth and market expansion.
- Owned large monthly marketing budgets (5, or preferred 6 digits) with experience optimizing the marketing mix for efficiency.
- Openness to data-driven approach to all problems, and expertise in analyzing and interpreting data to drive product and marketing strategies, with experience in conducting A / B testing and experimentation.
- Demonstrated resilience and adaptability in a fast-paced startup environment, with a strong capacity for navigating change and an entrepreneurial mindset.
- Expertise in quantitative marketing techniques, including performance marketing, data analytics, and ROI optimization.
- Strong analytical skills with the ability to interpret complex data and insights to drive informed decision-making.
- Excellent copy writing skills, master storyteller with ability to craft a compelling narrative across different channels
Key Responsibilities :
Strategic Planning and Execution :
Customer Acquisition & Retention :
Social Media and Organic
Product Marketing and Positioning :
Data-Driven Insights and Analytics :
Brand Management :
Team Development :
