Job Summary :
The Marketing Director will lead all aspects of marketing and communications to position JM Pet Resort and Veterinary Clinic as a premier pet destination dedicated to exceptional animal care. Reporting directly to the President, this individual will oversee a dynamic five-person team comprising a Marketing Manager, Senior Graphic Designer, Social Media Specialist, Content Writer, and part-time Data Specialist. The role will initially be on-site, with potential for flexibility and remote work in the future based on growth, learning, and collaboration needs.
Our Ideal Candidate :
The Ideal candidate is a seasoned marketing professional with a passion for the pet industry, strong leadership skills, and the ability to align corporate marketing strategies with business objectives. They will play a pivotal role in driving marketing initiatives, fostering brand growth, and supporting team members in achieving their professional goals.
Essential Job Functions :
Marketing Strategy :
- Develop and implement a comprehensive annual marketing plan aligned with company goals.
- Conduct market research to identify new opportunities and ensure alignment with business segments.
- Oversee all internal and external company communications, ensuring consistency and brand integrity.
- Manage the Marketing Operations Budget and report activity results to the President.
- Stay informed of industry trends, competitor strategies, and evolving market regulations.
- Safeguard the company’s brand image by maintaining Brand Guidelines and intellectual property protections.
Business Development :
Develop franchise marketing plans, including templates, content, brand guidelines, and local strategies for franchisees.Explore opportunities to leverage existing business areas (e.g., JM Veterinary Clinic, retail, nutrition consults) and recommend promotional strategies.Strengthen internal processes and partnerships to maximize business impact.Analyze client demographics to inform targeted marketing strategies.Continuously evaluate and enhance the customer experience.Public Relations and Events :
Serve as the Public Relations expert, fostering relationships with the community, schools, and other organizations.Identify and pursue PR opportunities, awards, and recognitions for the brand.Plan and execute external and internal events (e.g., community events, employee appreciation events, client gift programs).Manage sponsorships, partnerships, and charitable donations.Team Management :
Lead and mentor the marketing team, fostering individual growth and team collaboration.Facilitate regular team meetings to align on goals, strategies, and follow-ups.Oversee department workflow, ensuring timely and effective execution of initiatives.Content Writing :
Provide strategic direction for content creation across all marketing channels, ensuring alignment with business objectives.Write persuasive, effective copy for campaigns, PR, and internal communications.Oversee the internal employee-facing newsletter and online review responses.Data Analytics :
Establish and track performance metrics for campaigns, advising adjustments as needed.Analyze competitor advertising and market conditions to inform strategy.Social Media :
Set goals and KPIs for social media initiatives, guiding the Social Media Specialist to execute relevant, impactful content.Ensure all social media channels are current, engaging, and aligned with brand values.Website Management :
Oversee website updates, architecture, and branding to maintain a modern, engaging presence.Conduct routine audits to ensure website content accuracy and relevance.Integrate website strategies into broader marketing efforts to drive traffic and conversions.Qualifications : Education :
Bachelor’s degree in Business Administration (with a Marketing focus) or a Marketing degree required.Experience :
5-7 years of proven experience as a Marketing Manager or Strategist.Demonstrable success in developing and executing marketing campaigns.Skills and Abilities :
Strong knowledge of SEO / SEM, Google Analytics, and web design principles.Exceptional verbal and written communication skills.Strong analytical abilities to assess performance metrics and improve strategies.Excellent organizational and time-management skills to prioritize and manage multiple projects.Leadership and team management experience.A collaborative mindset and strong work ethic.Passion for animal welfare, treating all animals with compassion and care.Additional Requirements :
Proficiency with multiple software platforms used in marketing and business operations.Comfortable interacting with animals of all breeds and sizes, including cats.
