Marketing Insights Manager

Description

The ideal candidate will have a strong understanding of marketing principles and a passion for analyzing data to drive impactful campaigns. This role will be responsible for supporting all aspects of our sales and marketing efforts, including lead generation, campaign performance analysis, and data-driven decision-making.
 

Essential Functions and Responsibilities

Data Analysis & Reporting:  

• Analyze marketing campaign performance across various channels (email, social media, paid advertising, events) using key metrics (e.g., website traffic, conversion rates, cost per acquisition). 

• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) and provide insights to the marketing team. 

• Conduct in-depth analysis of customer data and market trends to identify opportunities for improvement and growth. 

• Segment customer data to personalize marketing messages and improve campaign effectiveness. 

Salesforce Administration:  

• Manage and maintain Salesforce Marketing Cloud data integrity, including lead scoring, data cleansing, and list segmentation. 

• Assist with the administration of Salesforce Marketing Cloud, including user roles, permissions, and data flows. 

• Provide technical support for Salesforce Marketing Cloud users. 

Email Marketing:  

• Develop and execute targeted email marketing campaigns using Salesforce Marketing Cloud Account Engagement (formerly Pardot). 

• A/B test email subject lines, content, and calls to action to optimize campaign performance. 

• Monitor email deliverability and address any issues. 

• Deep understanding of Drip Campaigns and how workflows operate 

Paid B2B Social Advertising:  

• Manage and optimize LinkedIn Advertising campaigns, including budget allocation, audience targeting, and ad creative. 

• Track and analyze campaign performance to identify areas for improvement. 

• Develop compelling ad copy and brief graphic designer to create visuals that resonate with our target audience and accurately depict our services 

Lead Generation:  

• Identify and implement new lead generation strategies to support sales and marketing goals. 

• Work closely with the sales team to qualify leads and ensure smooth lead handoff. 

• Create workflows to help nurture and automatically qualify leads for sales team 

Marketing Automation:  

• Implement and maintain marketing automation workflows to nurture leads and improve customer engagement. 

Project Management:  

• Assist with the planning and execution of marketing campaigns and projects. 

• Track project timelines and ensure timely completion of deliverables. 

Stay Current:  

• Stay up to date on the latest marketing trends, technologies, and best practices, especially AI and Integration tools.  

Qualifications

Qualifications:  

• Bachelor's degree in Marketing, Communications, Business, Statistics, or a related field. 
   
• Proven experience with Salesforce Marketing Cloud (including Account Engagement) and LinkedIn Advertising. 

• Experience in building workflows across a variety of platforms (e.g. Microsoft Office Apps, Salesforce, HubSpot etc.) 

• Strong analytical and problem-solving skills with the ability to analyze data and draw meaningful insights. 

• Proficiency in Microsoft Office (e.g. Excel, PowerPoint and Word) 

• Excellent written and verbal communication skills. 

Salary : $55,000 - $65,000