What are the responsibilities and job description for the Digital Marketing Specialist - Hybrid Role position at JMI Recruiting Services, LLC?
We are assisting a client in the industrial manufacturing sector with a Digital Marketing Specialist search. This hybrid opportunity combines office and remote work.
Responsibilities:
- Maintain social media accounts and company website, including branding, content, graphics, and internal & external digital communications.
- Collaborate with marketing managers to create effective digital campaigns, involving scheduling, audience segmentation, automation workflows, and timely delivery of marketing materials.
- Determine the best use of budget for paid campaigns.
- Analyze and report on marketing data to inform strategic decisions, developing reports that provide insights into campaign effectiveness, customer engagement, and ROI.
Requirements:
- Experience coordinating and managing digital marketing campaigns across multiple platforms.
- Proficiency with Google Ad Manager, Google Analytics, and Microsoft Advertising.
- A strong track record of success with audience targeting, campaign optimization, and reporting.
