Marketing Demand Specialist

Position Overview:

We are seeking a motivated and detail-oriented Marketing Demand Specialist to join our team. This role will support marketing initiatives that drive brand awareness, enhance customer engagement, and contribute to our corporate strategic growth. The ideal candidate is a creative thinker with strong organizational skills and a passion for marketing in a technical and innovative industry.

Key Responsibilities:

• Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.
• Coordinate the production of marketing materials, such as brochures, presentations, newsletters, and advertisements.
• Manage content updates for the company website and social media platforms, ensuring accuracy and alignment with brand standards.
• Support planning and execution of trade shows, events, and customer presentations, including logistics, materials preparation, and on-site coordination as needed.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Monitor and report out on the performance of marketing campaigns using analytics tools to measure effectiveness and ROI.
• Collaborate with the sales team to ensure marketing materials and campaigns align with sales goals.
• Maintain and organize the marketing database, including customer contacts, digital assets, and campaign records.
• Provide administrative support for the marketing team, including scheduling, meeting preparation, and vendor communications.
• Performs other duties as requested.