What are the responsibilities and job description for the Social Media Specialist position at jobbot?
A bit about us :
A growing design and retail company is looking to add a Social Media Specialist to their growing Marketing team!
Why join us?
Wonderful culture and benefits :
Benefits :
- 401 (K)
- 401 (k) matching
- Dental Insurance
- Disability Insurance
- Health Savings Account
- Health Insurance
- Life Insurance
- Vision Insurance
- Paid Time Off
- Flexible hours
Job Details
The Social Media Specialist is responsible for setting the strategy, brand direction, and sales growth for the companies brands across its social media ecosystem – inclusive of Instagram, Pinterest, Facebook, LinkedIn, and YouTube.
Duties :
oSet operational plans for social media channels including development, management and execution across content, copy, calendar, posting and reporting.
oDevelop and execute social media campaign strategy
oCreate, monitor, optimize, and report out on social ads using Facebook Ads Manager and other reporting platforms.
oDevelop and implement campaigns for Email Blasts, online Advertising, Social Media Platforms and Search Engines that are relevant to our brands.
oContinually measure, evaluate and improve the effectiveness of content within specific marketing campaigns. Research and report on competitive activity, including identifying new opportunities and making recommendations accordingly.
oBe involved with development of CRO (Conversion Rate Optimization) and Sight Optimization
oCollect, analyze, and interpret data from SEO, Google Analytics, and all social media platforms
oReport on the effectiveness of promotional and marketing campaigns
oMonthly and quarterly reports on all efforts including recommendations to enhance future success and maximize ROI
Qualifications :
You must have a bachelor’s degree BA / BS in business, Marketing, Communications, or related degree with 3-5 years of prior social media marketing or digital marketing experience in a creative, fast-paced environment where attention to detail is critical.
Salary : $50,000 - $60,000
