Social Media Specialist

NDZ Performance is seeking a skilled Social Media Specialist with strong graphic design and video editing abilities to drive audience growth and engagement across our social media platforms: Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube. This role is ideal for someone who can create engaging, platform-specific content efficiently while navigating the unique advertising policies and regulations associated with the firearm and tactical gear industry.

This position is in-house, 40 hours a week M-F. We are looking to make a hire as soon as possible.

Primary Responsibilities:

Content Planning & Execution:

· Develop and manage content calendars to align with NDZ’s marketing objectives, ensuring a strategic mix of promotional, educational, and engaging content.

· Utilize ready-made graphic templates to streamline project timelines, maintain consistency, and fast-track content creation while keeping design quality high.

· Employ intermediate to advanced Adobe Creative Cloud skills (Photoshop, Illustrator, Premiere Pro, After Effects) to customize and optimize visuals, ensuring all graphics and videos are on-brand and high-impact.

2. Community Engagement & Management:

· Actively engage with NDZ’s community by responding to comments, messages, and mentions, building a positive brand presence and fostering customer loyalty.

· Promote user-generated content with branded hashtags like #NDZPerformance, showcasing customer builds and fostering community interaction.

· Monitor sentiment and escalate any sensitive or policy-related issues to ensure compliance and maintain a positive community experience.

3. Cross-Department Collaboration:

· Photo & Video Team: Work with the in-house media team to align on creative needs and ensure visuals support NDZ’s marketing goals.

· Marketplace Managers: Coordinate with marketplace managers to produce assets for NDZ’s website and e-commerce platforms like Amazon, eBay, Etsy, and Walmart.

· Laser Department: Partner with the laser team to develop custom images for NDZ’s laser library, expanding the variety of customizable content.

4. Compliance with Advertising Policies:

· Prioritize understanding of advertising regulations and policies within the firearm and tactical gear industry as they pertain to major social media platforms.

· Ensure that all content adheres to platform guidelines and legal restrictions, avoiding disruptions in visibility and engagement.

· Regularly review updates to platform advertising rules and consult with compliance resources to keep NDZ’s social media practices fully compliant.

5. Data Analysis & Strategy:

· Track and analyze social media performance metrics, using insights to refine content strategies and support audience growth.

· Conduct A/B testing on content formats, posting times, and visual elements to maximize engagement and reach.

· Report regularly on key metrics, providing insights that inform NDZ’s broader marketing strategy.

6. Platform Expertise & Trend Monitoring:

· Stay informed about platform changes, trends, and best practices, especially as they impact engagement and compliance within regulated industries.

· Integrate trending formats—such as reels, short-form videos, and interactive stories—into NDZ’s content to maintain relevance and boost engagement.

Required Experience & Skills:

· Experience: 1-3 years in social media management, ideally in e-commerce or regulated industries such as firearms or tactical gear.

· Graphic Design & Video Editing: Intermediate to advanced proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects), including experience using and adapting ready-made templates to fast-track projects.

· Platform Proficiency: Strong understanding of social media best practices, with experience on Instagram, Facebook, YouTube, TikTok, and other relevant platforms.

· Policy & Compliance Awareness: Ability to navigate and prioritize compliance with platform advertising policies specific to the firearm and tactical gear industry.

· Communication Skills: Strong written and verbal communication skills for community engagement and cross-department collaboration.

Company Culture:

NDZ Performance fosters a collaborative, supportive environment where creativity, attention to detail, and customer service are valued. As part of a close-knit team, the Social Media Specialist will play a significant role in shaping NDZ’s online presence and brand narrative. NDZ provides a balanced, low-stress work environment with ample growth opportunities in a customer-centric, community-focused industry.

Key Performance Indicators (KPIs):

· Engagement Rate: Target a monthly improvement of 2-5%.

· Follower Growth: Aim to increase follower count by 10% quarterly.

· Compliance Rate: Ensure 100% adherence to advertising regulations and platform policies.

· Content Reach & Impressions: Continuously optimize strategies to improve reach by at least 10% on core platforms.

Job Type: Full-time

Pay: $22.00 - $27.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• What is your strongest Digital Marketing skill set?
• How many years of experience do you have with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects)?

Education:

• Associate (Preferred)

Experience:

• Social media marketing: 2 years (Required)

Work Location: In person

Salary : $22 - $27