What are the responsibilities and job description for the VP, Product Marketing - Pharma position at jobbot?
A bit about us :
We are a leading pharma / healthcare provider - we have an immediate need for a VP of Product Marketing. This person will play an integral part in shaping the strategic vision for all product marketing initiatives.
Candidates must be local to Houston or willing to relocate to the area
Why join us?
Competitive salary comprehensive benefits and bonus structure
Hybrid (3 days in-office, Houston)
Exceptional opportunity for career advancement
Job Details
Our Vice President of Product Marketing is a strategic leadership role responsible for driving the marketing strategy, product positioning, and market expansion of our wide range of products. This role requires a visionary leader with a deep understanding of the pharmaceutical landscape, exceptional marketing acumen, and the ability to lead cross-functional teams to achieve business goals.
Is your background a match?
Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred
10 years of experience in product marketing, brand management or related experience
Proven track record of developing and executing successful marketing strategies
Strong understanding of regulatory requirements and market dynamics in the pharmaceutical industry
Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team
Exceptional analytical and strategic thinking abilities, with a data-driven approach to decision-making
Outstanding communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
Advanced proficiency in marketing technologies and tools, including customer relationship management systems, data analytics platforms, content management systems, and emerging digital marketing trends, combined with strong market research and competitive analysis capabilities
Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
What will you be doing?
Develop and execute comprehensive marketing strategies for our product portfolio
Lead market analysis and competitive intelligence efforts to identify market opportunities and threats
Collaborate with internal teams to ensure alignment of marketing strategies with product development
Develop and maintain a strong brand identity for our products, ensuring consistency across all marketing materials and channels
Oversee the creation of compelling marketing content, including promotional materials, advertising campaigns, and digital marketing assets.
Conduct market research and analysis to understand customer needs, preferences, and behaviors
Monitor industry trends and regulatory changes to anticipate and respond to market dynamics
Collaborate with the sales team to develop effective sales tools and training programs that support product positioning and messaging
Work closely with the sales team to ensure alignment of marketing and sales strategies, optimizing go-to-market plans
Establish and track KPIs to measure the success of marketing initiatives
Analyze and report on marketing campaign performance, providing insights and recommendations for improvement
Continuously optimize marketing strategies based on data-driven insights and feedback.
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