What are the responsibilities and job description for the Chief Communications Leader position at Jobleads-US?
About the Role
The Vice President of University Communications and Chief Marketing Officer plays a pivotal role in shaping CMU's image and promoting its academic programs to a global audience. This position requires a dynamic leader who can develop and implement innovative strategies to increase the university's visibility, reputation, and recognition.
Responsibilities
Key responsibilities of this position include:
• Serving as a member of the executive leadership team and maintaining a strong working relationship with the president and key senior leaders.
• Developing strategic communications and marketing programs that promote CMU's academic programs and enhance its reputation among external and internal constituents.
• Managing our branding strategy, associated marketing, and communications efforts, including social media platforms.
• Collaborating with the admissions office, innovation, online, and academic colleges to develop messaging needs and recruitment plans.
• Reviewing and assessing digital and social media platforms to build national and global brand recognition and continued enrollment success.
• Providing strategic oversight and development support for key materials, such as promotional materials, visual imagery, and crisis management.
• Supervising a diverse department and fostering a culture that inspires excellence and encourages growth and development among staff members.
About Central Michigan University
CMU has a rich history of providing high-quality education to students from diverse backgrounds. With nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs, we offer a wide range of undergraduate, master's, specialist, and doctoral programs that cater to various interests and career goals.
Leadership Qualities
To excel in this role, you should possess excellent leadership qualities, including:
• A proven track record of leading and motivating professional staff toward clearly defined outcomes.
• Demonstrated ability to work collaboratively as a member of the executive leadership team.
• Effective verbal and written communication skills.
• Ability to successfully lead, motivate, and manage professional staff, foster a culture that inspires excellence, and encourage growth and development among staff members.
• Proven ability as a marketing strategist with a record of success in branding and positioning.
The Vice President of University Communications and Chief Marketing Officer plays a pivotal role in shaping CMU's image and promoting its academic programs to a global audience. This position requires a dynamic leader who can develop and implement innovative strategies to increase the university's visibility, reputation, and recognition.
Responsibilities
Key responsibilities of this position include:
• Serving as a member of the executive leadership team and maintaining a strong working relationship with the president and key senior leaders.
• Developing strategic communications and marketing programs that promote CMU's academic programs and enhance its reputation among external and internal constituents.
• Managing our branding strategy, associated marketing, and communications efforts, including social media platforms.
• Collaborating with the admissions office, innovation, online, and academic colleges to develop messaging needs and recruitment plans.
• Reviewing and assessing digital and social media platforms to build national and global brand recognition and continued enrollment success.
• Providing strategic oversight and development support for key materials, such as promotional materials, visual imagery, and crisis management.
• Supervising a diverse department and fostering a culture that inspires excellence and encourages growth and development among staff members.
About Central Michigan University
CMU has a rich history of providing high-quality education to students from diverse backgrounds. With nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs, we offer a wide range of undergraduate, master's, specialist, and doctoral programs that cater to various interests and career goals.
Leadership Qualities
To excel in this role, you should possess excellent leadership qualities, including:
• A proven track record of leading and motivating professional staff toward clearly defined outcomes.
• Demonstrated ability to work collaboratively as a member of the executive leadership team.
• Effective verbal and written communication skills.
• Ability to successfully lead, motivate, and manage professional staff, foster a culture that inspires excellence, and encourage growth and development among staff members.
• Proven ability as a marketing strategist with a record of success in branding and positioning.
