What are the responsibilities and job description for the Marketing Director for Cancer Screening position at Jobleads-US?
About the Role
At Jobleads-US, we are seeking a highly skilled Marketing Director for Cancer Screening to join our commercial team. In this strategic role, you will be instrumental in helping us launch our first product and drive adoption in the clinic.
In collaboration with others in the team, you will be responsible for developing and executing marketing strategies and tactics that resonate with our customers - healthcare providers, their staff, and their patients.
Your work will be critical for both Jobleads-US' near- and long-term success as you will play an important role in ensuring our customers are aware, educated, and informed about our products and services.
About the Team
You will report to the Senior Director, Market Insights and Planning. This role will be a hybrid role based in our headquarters, requiring 2-3 days per week in office.
Key Responsibilities
- Craft and execute comprehensive marketing strategies that communicate the value proposition of our products and solutions to our target customers.
- Leverage existing market and customer research to define customer segments and personas, and ensure messaging, creative, and tactics are maximized for impact.
- Deliver marketing content, materials, and tools to support the launch of Freenome's future cancer screening blood tests.
- Analyze market trends and campaign performance data to refine marketing strategies and drive future product growth.
