What are the responsibilities and job description for the Retention and Loyalty Strategist position at Jobleads-US?
Pura: Where Innovation Meets Fragrance
We're a company that's pushing the boundaries of what's possible in the fragrance industry. Our goal is to create meaningful experiences for our customers, and we're looking for talented individuals to join our team.
About the Job
The Director of Planning will play a critical role in shaping our customer growth and retention strategies. If you have a knack for data analysis, a passion for customer experience, and a talent for creative problem-solving, we'd love to hear from you!
Main Responsibilities
- Develop and execute CRM campaigns to drive revenue and customer engagement
- Manage email campaign processes from conception to launch
- Craft compelling content to enhance customer interactions
- Analyze performance metrics to inform future strategies
Requirements
To excel in this role, you'll need:
- Proven experience in email/sms/app marketing, preferably in a DTC subscription program context
- Exceptional leadership and communication skills, with a track record of managing cross-functional teams
- Ability to extract valuable insights from complex customer data
- Strong analytical skills and a passion for using data to drive business decisions
