Vice President, Product Marketing

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Job details

Lead Product Marketing Strategy to Drive Growth & Innovation in Healthcare

This Jobot Job is hosted by Emily Klopfenstein

Are you a fit? Easy Apply now by clicking the "Easy Apply" button and sending us your resume.

Salary $230,000 - $265,000 per year

A Bit About Us

We are a mission-driven healthcare organization committed to innovation, quality, and service. Our goal is to enhance lives by delivering high-quality, accessible medications that address critical healthcare challenges. By leveraging deep market intelligence, cutting-edge marketing strategies, and customer insights, we ensure our products reach the right audiences with maximum impact. If you are passionate about product marketing and want to lead strategies that make a real difference, we want to hear from you!



Why join us?

• Leadership Impact Direct and execute high-level corporate marketing strategies that shape the future of our brand.
• Innovative Culture Work in an environment that embraces cutting-edge marketing technologies and trends.
• Cross-Functional Collaboration Partner with key stakeholders across product development, sales, and external partners to drive business growth.
• Career Growth Join a leadership team that values professional development and strategic thinking.
• Mission-Driven Work Be part of an organization focused on improving lives through innovative pharmaceutical solutions.
• Comprehensive Benefits Enjoy a competitive compensation package, including health benefits, retirement plans, and leadership incentives.
  
  

Job Details

The Vice President of Product Marketing leads strategies that position products as innovative solutions to healthcare challenges. This role drives go-to-market initiatives, market positioning, and customer engagement to maximize impact and business growth.

Key Responsibilities

• Develop and execute product marketing strategies that align with business objectives and market demands.
• Collaborate cross-functionally with product development, sales, and customer success to create compelling value propositions and go-to-market plans.
• Utilize market intelligence, customer insights, and competitive analysis to refine positioning and identify growth opportunities.
• Lead product launches, ensuring campaigns, training, and communication drive adoption and engagement.
• Leverage analytics and feedback loops to optimize messaging, enhance product relevance, and improve customer experience.
  
  

Qualifications

• 10 years of experience in product marketing, brand management, or related fields, with 5 years in senior leadership.
• Bachelor’s degree in marketing, business administration, or related field (Master’s preferred).
• Strong leadership, strategic thinking, and communication skills.
• Expertise in marketing technologies, CRM systems, data analytics, and content management.
  
  

Key Competencies

• Customer Focus & Strategic Thinking
• Process Optimization & Continuous Improvement
• Collaboration & Cross-Functional Partnership
• Data-Driven Decision Making & Market Insights
• Effective Communication & Adaptability
  
  

Leadership & Culture

This role fosters a culture of innovation, quality, service, and customer-centricity, ensuring marketing strategies enhance product positioning and business impact.

Preferred Certifications

Relevant certifications such as CPMM, CDMP, PCM, GAIQ, PCPM, or HubSpot Content Marketing Certification are a plus.

Additional Information

• Supervisory responsibilities included.
• Physical requirements involve standard office activities with occasional movement.
  
  

This is a leadership opportunity to shape product marketing strategies in a dynamic, fast-paced environment.

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

Want to learn more about this role and Jobot?

Click our Jobot logo and follow our LinkedIn page!