What are the responsibilities and job description for the Event Marketing Specialist position at JobRialto?
Job Summary :
The Events & Marketing Specialist is responsible for managing and executing tradeshows, conferences, and events, with a focus on lead generation and opportunity conversion across the USA, Canada, and Latin America. The position will be split approximately 70% event management and 30% marketing program management. This role will work closely with the Americas Conference & Events Manager and the Marketing Project Manager to support the marketing efforts for the business.
This position reports to the Sr. Manager, Marketing Strategy and Content - Americas and is part of the America's Marketing Team. The team is currently located in Framingham, MA and will be moving to new offices in Marlborough, MA around April 2025. The role is on-site.
Key Responsibilities :
- Event Support :
- Manage and execute tradeshow participation, including travel to events across various market segments (Biopharma, Pharma, Life Science Research, Clinical / Forensic, and Food / Environment).
- Work with the marketing communications team, market development managers, sales associates, and exhibit house personnel to determine which booth assets to send to events.
- Manage inventory of booth properties and display instruments with the exhibit house.
- Assist in executing the regional tradeshows and events calendar.
- Submit exhibit applications, manage content requested by conference organizers, and coordinate services (e.g., show services, food / beverage, audiovisual requirements) with venues / vendors.
- Handle offsite logistics for internal or customer events.
- Perform additional duties as required.
- Marketing Support :
- Assist in the creation and implementation of marketing communication campaigns.
- Support the Americas Marketing team in developing visually appealing content that aligns with brand guidelines.
- Coordinate and manage tradeshow planning documents.
- Monitor and report on the effectiveness of marketing campaigns using analytics tools.
- Perform other related marketing duties as assigned.
- Travel, Motor Vehicle Record & Physical / Environmental Requirements :
- Ability to travel overnight as required.
- Must have a valid driver's license with an acceptable driving record.
- Ability to lift, move, or carry equipment up to 40lbs.
Required Qualifications :
Preferred Qualifications :
Education : Bachelors Degree
