What are the responsibilities and job description for the Event Marketing Specialist position at LanceSoft?
100% on-site in Framingham and Marlborough, MA, travel requiredNormal business hours M-F 9-5 with some nights and weekends depending on travel to eventsThe Events & Marketing Specialist is responsible for working directly with the Americas Conference & Events Manager and the Marketing Project Manager to plan and execute Tradeshows / Conferences / Events and to support the marketing of our business in the USA, Canada, and Latin America. Approximately 70% event management responsibility and 30% marketing program management.This position reports to the Sr. Manager, Marketing Strategy and Content - Americas and is part of the America's Marketing Team currently located in Framingham, MA that will be moving to new offices in Marlborough, MA around April, 2025. It will be an on-site role.Responsibilities include but are not limited to : Event support
- Manage & execute tradeshow participation and travel to shows across our market segments (Biopharma, Pharma, Life Science Research, Clinical / Forensic, and Food / Environment) to drive lead generation and lead to opportunity conversion.
- Work with marketing communications team, market development managers, sales associates, and exhibit house personnel to determine which booth assets to send to events
- Candidate will manage inventory of booth properties and display instruments with exhibit house.
- Assist in executing the regional tradeshows and events calendar. Responsible for submitting exhibit applications, managing content requested by conference organizers, ordering show services, managing food / beverage / audio visual requirements with venues / vendors, and any offsite logistics for internal or customer events.
- Perform other related duties as assigned.Marketing support
- Assist in the creation and implementation of marketing communication campaigns.
- Assist the Americas Marketing team develop visually appealing content that aligns with brand guidelines.
- Coordinate and manage tradeshow planning documents.
- Monitor and report on the effectiveness of marketing campaigns using analytics tools.
- Perform other related duties as assigned.Travel, Motor Vehicle Record & Physical / Environment Requirements : if applicable for role
- Ability to travel overnight
- Must have a valid driver's license with an acceptable driving record
- Ability to lift, move or carry equipment up to 40lbsIt would be a plus if you also possess previous experience in :
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 1-3 years in event planning, tradeshow and marketing experience
- Basic understanding of digital marketing and social media platforms.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with content management systems and email marketing tools is a plus.
- Experience managing projects from inception to completion, including managing to a timeline.
- Proven ability to thrive in fast-paced, deadline-driven, work environments.
- Strong written and verbal communication skills.
- Ability to work both independently and collaboratively in a team environment.
- Strong organizational and time management skills with the ability to handle multiple tasks and meet deadlines.
- Strong attention to detail.
- Creative thinking and problem-solving abilities.
- Eagerness to learn and adapt in a fast-paced environment.
