Head of Growth

About our client

At Locker, the team has created a consumer shopping platform that revolutionizes the way consumers shop, and is democratizing curation and affiliate earning for the everyday consumer. Locker was named among the top 5 commerce startups and among the top 50 startups in 2024 by The Information. Locker is a seed stage startup and has raised $3.5M in funding, with its seed round led by Wonder Ventures.

Locker is seeking an experienced Head of Growth Marketing to join the team. In this role, the selected candidate will lead customer acquisition and retention initiatives. This individual will establish and manage a performance marketing function, focusing on acquiring and converting demand for Locker via installs and active users. The role will focus on platform engagement and conversion by leveraging organic and viral marketing.

The team is remote, mostly located in the Los Angeles area, with occasional meetings on-site.

Why join Locker’s team?

• Great company culture – team members enjoy working with one another and put in the time and effort to make Locker a great place to work.
• Empathy-driven decision-making – decisions are made based on deeply caring about the customer experience.
• Everyone has a voice – regardless of position in the company, all ideas are respected and heard.

Responsibilities

• Develop and execute strategies to acquire and retain customers using organic growth strategies, product-led growth, SEO and paid ads.
• Track and analyze user behavior, funnel metrics, and marketing performance to track growth and identify growth opportunities.
• Optimize inbound marketing and conversion rates.
• Oversee all paid acquisition efforts and manage demand gen budgets.
• Develop and manage marketing events to create demand.
• Collaborate with content teams for inbound traffic optimization.
• Work with product teams to improve user experience, reduce churn, and drive engagement (e.g., optimizing onboarding, referral programs).
• Work with engineering, product, and partnerships teams to ensure growth initiatives align with business goals.
• Report on acquisition and revenue metrics.
• Develop efficiency metrics and continuously drive down CAC and payback period.

Requirements and skills

• 7 years of marketing experience, with a focus on demand generation, growth marketing, or e-commerce.
• Strong analytical skills and data-driven mindset.
• Excellent verbal and written communication skills.
• 5 years of experience in building, managing, and leading teams.
• Familiarity with a range of martech and analytics tools.
• Experience in campaign development and execution.
• Strong SEO skills.
• Bonus: Experience in SaaS/tech industry.

What Locker Offers

A pivotal role in a rapidly growing startup set to revolutionize the consumer and creator economy. It’s a small team and everyone is vital for success.

Substantial equity stake in the startup, aligning individual success with company success, competitive base salary, and health benefits.

The opportunity to shape the future of commerce with a diverse group of successful, talented, and motivated colleagues.

Salary Information: $150k - $185k/year stock options