What are the responsibilities and job description for the Content Marketing Specialist Job at JobTread Software in Dallas position at JobTread Software?
Content Summary : Content Marketing Specialist at Dallas, for JobTread Software
JobTread Software
Content Marketing Specialist
JobTread Software is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. We're looking for a creative, data-savvy, and results-driven Content Marketing Specialist to strengthen our brand presence, engage our audience, and drive lead generation.
In this role, you'll be integral to our marketing strategy, crafting compelling content across multiple digital platforms to showcase our industry expertise and connect with our target market. As a key member of the marketing team, you'll create content that aligns with demand generation goals, strengthens SEO efforts, and builds our thought leadership within the construction industry.
If you're passionate about creating impactful content that drives measurable business growth, we'd love to hear from you. Join us in transforming the construction industry with innovative software solutions!
Responsibilities
- Create high-impact content that fuels demand generation and lead nurturing, including eBooks, lead magnets, case studies, and webinars.
- Produce compelling website content, blog posts, and social media content that resonates with the construction industry and boosts brand awareness.
- Optimize content for SEO, conduct keyword research, and track performance using Google Analytics and other analytics tools.
- Regularly analyze content performance and adjust strategies based on data insights to maximize impact.
- Oversee content creation for our Builder Stories podcast, including transcription, publishing, and promotion to expand our brand voice and reach.
- Manage video testimonials and other video assets to enhance our social media and digital presence.
- Design engaging email sequences that nurture leads and support marketing automation strategies, ensuring alignment with broader campaigns.
- Research and apply for industry awards to bolster brand credibility and market positioning.
- Draft press releases and other PR materials to highlight JobTread Software's achievements, product launches, and company milestones.
- Contribute to other marketing initiatives as needed.
Qualifications
Perks
Benefits
About JobTread Software
JobTread Software provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.
Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.
JobTread Software's mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.
JobTread Software is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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