What are the responsibilities and job description for the Digital Advertising Specialist Job at JobTread Software in Dallas position at JobTread Software?
JobTread Software
Digital Advertising Specialist
JobTread Software is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. We're seeking a talented and experienced Digital Advertising Manager to drive brand awareness, generate leads, and support our growth through impactful paid digital advertising.
In this role, you'll be responsible for developing, managing, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn. As part of our dynamic marketing team, you'll oversee campaigns from conception to execution, collaborating closely with sales, marketing, and design teams to create and execute high-converting strategies. This role is essential to JobTread Software's growth as we continue to innovate and expand our footprint in the construction industry.
If you're passionate about digital advertising, skilled in data-driven campaign management, and excited to help transform the construction industry, we'd love to hear from you. Join us in advancing construction project management with cutting-edge software solutions!
Responsibilities
- Develop, manage, and optimize paid search and social media campaigns across multiple platforms.
- Conduct A / B testing on ad creatives and landing pages to drive maximum conversion and engagement.
- Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment across all marketing initiatives.
- Measure and report on campaign performance monthly, focusing on KPIs such as CPC, CPL, and CAC, using Google Analytics and other tracking tools.
- Analyze campaign data and provide actionable insights to improve ROI and drive strategy adjustments.
- Manage advertising budgets effectively to maximize impact and achieve campaign goals.
- Optimize ad spend and performance metrics to improve cost efficiency and lead quality.
- Create landing pages to support paid campaigns, ensuring a smooth user experience that increases conversions.
- Develop and execute email drip campaigns to nurture leads, drive engagement, and convert prospects into customers.
- Contribute to content ideation for digital campaigns, supporting brand awareness with blog posts, articles, videos, and social media content.
- Optimize marketing funnels to guide leads through the buyer journey, converting them into qualified prospects and customers.
- Contribute to other marketing and customer success initiatives as needed.
Qualifications
Perks
Benefits
About JobTread Software
JobTread Software provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.
Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread Software.
JobTread Software's mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.
JobTread Software is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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