Integrated Media & Marketing Operations Manager

At Jockey, caring is our responsibility. It’s the fabric of who we are and drives everything we do. It drives us to listen, innovate, and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation, and customer service is legendary.

We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you?

Jockey is seeking an Integrated Media & Marketing Operations Manager to join our Marketing team!

JOB SUMMARY

The Integrated Media & Marketing Operations Manager is instrumental in driving successful paid media strategies across the Jockey business while ensuring that marketing resources are utilized both efficiently and effectively and in alignment with the organization’s business goals. The position works closely with all areas of the marketing team and serves as a liaison between marketing and other internal and external partners.

This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area), or at our office in Nashville, TN.

ESSENTIAL FUNCTIONS

Media Planning & Performance Optimization

• Assist in the development and execution of paid media strategies across a mix of channels, which may include digital, paid social, television, online video, audio, retail media, and performance channels, to drive brand awareness and the acquisition of our target customer.
• Track and analyze performance of paid media campaigns as well as test and learn initiatives, providing insights and recommendations to leadership.
• Work in collaboration with key stakeholders to brief agencies on media goals, objectives, and creative assets needed to execute and optimize performance.
• Partner with internal and external teams to aid in broader marketing campaign planning and reporting efforts.
• Ensure measurement plans are in place and data is gathered, monitored, and organized into useable formats for insights.

Process Management & Resource Optimization

• Ensure proper processes are in place for efficient workflows and clear ownership within the marketing department.
• Collaborate with the team to create visibility to project priorities and associated tasks.
• Assist in evaluating marketing project requests against company and department goals. Prioritize and identify key stakeholders and resources needed, clearly articulating to leadership any bandwidth concerns or dependencies.
• Lead the evaluation of current marketing tools and resources to ensure efficient use of the technology available and identify any gaps or duplication.
• Collaborate with IT to evaluate new tools against their original business case and track adoption. Provide recommendations/feedback on tools underutilized or no longer serving their purpose.

Innovation & Industry Trends

• Stay ahead of the latest paid media trends, consumption habits, platform updates, best practices, etc. to keep Jockey at the forefront of new opportunities to reach target audiences.

MINIMUM QUALIFICATIONS

• 5 years of integrated media, marketing, agency, or related experience.
• Bachelor’s degree in marketing, business, communications, or related field.
• Diverse marketing background with a strong understanding of paid and owned channels and tactics, data and analytics, marketing technologies, and resources management.
• Proven track record of contributing to successful marketing strategies in a multi-channel, online, and offline retail environment.
• Experience in testing, measurement, reporting, and optimization.
• Knowledge of workflow management, marketing software, and measurement tools (Google Analytics, Tableau, ClickUp, Aprimo, etc.)
• Strong project management and organizational skills with the ability to effectively prioritize tasks.
• Ability to effectively communicate and build strong relationships.

In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!