What are the responsibilities and job description for the Brand Marketing Director - Tea Tree & Mitch position at John Paul Mitchell?
Who We AreJohn Paul Mitchell Systems (JPMS) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We've been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Pro Tools, Neuro, The Demi and Color XG.We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.About the RoleAs a Brand Marketing Director – Tea Tree & Mitch, reporting into the VP of Brand Marketing you will be an integral part of the Marketing team. You will craft the growth trajectory for the Tea Tree and Mitch Brands and the overall Brand Marketing Strategy. You will lead and drive brand development in collaboration with our Research & Development (R&D), Creative, Education and Sales departments. You will develop, create and execute all marketing plans and activities to drive brand awareness and deliver sales growth. You will work closely with internal cross functional teams to drive and implement brand key Initiatives, product introductions, promotional campaigns and digital & social activations. This position is hybrid and will work out of our Century City office.What You will Do : Manage and motivate a team of brand marketing professionalsDevelop the strategic brand direction, sales goals and implementation of marketing programsCreate impactful and innovative marketing programs, with a comprehensive 360 approach (omnichannel of distribution)Partner with R&D on product innovation and product gaps / opportunitiesDrive and lead go-to-market launch plans for new products and key campaignsCollaborate with Digital and Social marketing teams to build brand awareness, customer engagement, and drive salesGenerate sales-driving ideas and concepts to support key categories and best sellersAnalyze brand performance and proactively develop actionable plans to drive salesAct as the gatekeeper of the brand architecture, quality cues, brand values and key messagingManage and provide all cross functional team members and international partners with the key branding elements and brand style guidesDevelop content strategy and manage all brand assets (photoshoots, key campaigns, branded assets)Research business / marketing / industry trends, analyze trend information and be able to effectively anticipate the next big ideaPresent marketing initiatives to stakeholders and key groupsParticipate in special events for the organizationWho You Are : Have a strong work ethic and can-do attitude, leaving a positive impression on everyone you interact withCollaborate seamlessly with cross-functional stakeholders, fostering a cohesive team environmentStrong time management skills and able to act with a sense of urgencyHighly organized, detail oriented and efficient multitaskerSelf-starter and thrives in a fast-paced environment with minimal guidanceComfortable wearing many hats and moving fluidly between tasksUtilize relevant industry jargon and terminology consistently in both verbal and written communicationsAct and propose new ideas and solutions before askedYou are positive, upbeat, and friendly—with a can-do attitude and a knack for solving problemsSelf-described beauty enthusiast, passionate about hair carePId94837600f8e-37641-36843442Job RequirementsWhat You'll Need : Skills : Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word) and CanvaHighly proficient in design copy and general marketing guidelinesHighly proficient in brand development, multichannel marketing concepts and creative processAbility to analyze market trends, anticipate opportunities and develop strategic insightsAbility to drive, influence and collaborate across numerous functional areasAbility to manage, lead and mentor a direct reportStrong communication, creative thinking and decision-making abilitiesStrong understanding of the professional hair care market, including knowledge of salon dynamics, distribution channels, and competitive landscape, preferredEducation : Bachelor's degree in a related field requiredExperience : 10 years of progressive experience in brand management, marketing strategy, or product marketing within the beauty or consumer packaged goods (CPG) industry, preferably professional hair care5 years' experience in people managementCompetitive Compensation : The expected base salary range for this position is $150,000 to $165,000 . The exact base salary is determined by various factors including geographic location, experience, skills, and education.Discretionary Bonus Plan : This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Comprehensive Benefits Package : In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.We are an Equal Opportunity Employer and take pride in a diverse environment.#J-18808-Ljbffr
Salary : $150,000 - $165,000
