What are the responsibilities and job description for the Brand Marketing Director - Tea Tree & Mitch position at Mediabistro?
Who We Are
John Paul Mitchell Systems (JPMS) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We've been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Pro Tools, Neuro, The Demi and Color XG.
We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.
About the Role
As a Brand Marketing Director – Tea Tree & Mitch, reporting into the VP of Brand Marketing you will be an integral part of the Marketing team. You will craft the growth trajectory for the Tea Tree and Mitch Brands and the overall Brand Marketing Strategy. You will lead and drive brand development in collaboration with our Research & Development (R&D), Creative, Education and Sales departments. You will develop, create and execute all marketing plans and activities to drive brand awareness and deliver sales growth. You will work closely with internal cross functional teams to drive and implement brand key Initiatives, product introductions, promotional campaigns and digital & social activations. This position is hybrid and will work out of our Century City office.
What You will Do :
- Manage and motivate a team of brand marketing professionals
- Develop the strategic brand direction, sales goals and implementation of marketing programs
- Create impactful and innovative marketing programs, with a comprehensive 360 approach (omnichannel of distribution)
- Partner with R&D on product innovation and product gaps / opportunities
- Drive and lead go-to-market launch plans for new products and key campaigns
- Collaborate with Digital and Social marketing teams to build brand awareness, customer engagement, and drive sales
- Generate sales-driving ideas and concepts to support key categories and best sellers
- Analyze brand performance and proactively develop actionable plans to drive sales
- Act as the gatekeeper of the brand architecture, quality cues, brand values and key messaging
- Manage and provide all cross functional team members and international partners with the key branding elements and brand style guides
- Develop content strategy and manage all brand assets (photoshoots, key campaigns, branded assets)
- Research business / marketing / industry trends, analyze trend information and be able to effectively anticipate the next big idea
- Present marketing initiatives to stakeholders and key groups
- Participate in special events for the organization
Who You Are :
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Job Requirements
What You'll Need : Skills :
Education :
Experience :
Competitive Compensation :
We are an Equal Opportunity Employer and take pride in a diverse environment.
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Salary : $150,000 - $165,000
