What are the responsibilities and job description for the Integrated Marketing Lead position at John's Auto Sales?
Overview
We are seeking a dynamic and results-oriented Marketer to join our team. The ideal candidate will have a passion for digital marketing and a strong understanding of various marketing channels. This role will involve developing and implementing effective marketing strategies to drive brand awareness, engagement, and sales across multiple platforms. The successful candidate will be adept at utilizing performance marketing techniques, email marketing campaigns, and e-commerce strategies to achieve our business goals.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic.
- Manage performance marketing initiatives, including PPC campaigns, SEO optimization, and social media advertising.
- Create engaging email marketing campaigns that resonate with target audiences and drive conversions.
- Utilize Adobe Creative Suite to design visually appealing marketing materials for both digital and print advertising.
- Analyze campaign performance using Google Analytics and other tools to optimize future marketing efforts.
- Collaborate with the sales team to align marketing strategies with sales objectives and enhance lead generation efforts.
- Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
- Conduct market research to identify trends, customer preferences, and competitive landscape insights.
Requirements
- Proven experience in digital marketing, with a focus on performance marketing and e-commerce strategies.
- Strong knowledge of email marketing best practices and tools.
- Proficiency in Adobe Creative Suite for creating compelling visual content.
- Familiarity with Google Analytics for tracking campaign performance metrics.
- Excellent communication skills with the ability to work collaboratively across teams.
- Experience in print advertising is a plus but not required.
- A proactive attitude with strong organizational skills and attention to detail.
- Ability to adapt to changing priorities in a fast-paced environment.
Join us as we strive to elevate our brand through innovative marketing strategies!
Job Type: Contract
Pay: $74,434.00 - $85,701.00 per year
Schedule:
- Choose your own hours
Experience:
- on-line automotive marketing: 2 years (Preferred)
Ability to Commute:
- Somerville, MA 02143 (Required)
Ability to Relocate:
- Somerville, MA 02143: Relocate with an employer provided relocation package (Required)
Work Location: Hybrid remote in Somerville, MA 02143
Salary : $74,434 - $85,701