What are the responsibilities and job description for the Integrated Digital Marketing Lead position at MILK MONEY.co?
Digital Marketing Specialist
Location: Boston, MA (In-Person)
Employment Type: Full-Time / Contract
About Us
MILK MONEY is a trend-savvy fashion and home boutique that blends in-person shopping with a thriving online presence. We bring curated styles and home décor to fashion-forward customers, and we’re looking for a creative, results-driven Digital Marketing Specialist to take our brand to the next level.
About the Role
We’re seeking a Digital Marketing Specialist to own and execute all aspects of our digital marketing strategy. This role is ideal for a strategic thinker with hands-on experience in paid social, paid search, organic social media, email marketing, and content creation. A passion for fashion, home décor, and trending topics on social media is a plus!
Key Responsibilities
- Manage/direct all paid social media campaigns (Meta, TikTok, Pinterest, etc.) to drive traffic and sales.
- Execute paid search strategies (Google Ads, Bing) to optimize ROI and conversions.
- Oversee and grow our organic social media presence, creating engaging, on-brand content that aligns with industry trends.
- Manage email marketing campaigns, from segmentation to execution and performance tracking.
- Create compelling content marketing materials, including blog posts, product descriptions, and promotional assets. Create all social media style content.
- Analyze performance data and provide insights to optimize digital strategies.
- Stay ahead of digital marketing trends, fashion industry news, and consumer behaviors.
What You Bring
- 2 years of experience in digital marketing, preferably in fashion, retail, or e-commerce.
- Proficiency in Meta Ads, Google Ads, Klaviyo, Shopify, and social media management tools.
- Strong understanding of SEO, analytics, and conversion tracking.
- Excellent content creation skills with a knack for spotting trends.
- Ability to multitask in a fast-paced, creative environment.
Why Join Us?
- Work in a dynamic, fashion-forward boutique environment.
- Opportunity to shape and grow the digital presence of a stylish retail brand.
- Competitive salary, employee discounts, and growth opportunities.
Ready to Apply? Send your resume, portfolio, or relevant work samples
Job Types: Full-time, Contract
Pay: $70,899.00 - $78,446.00 per year
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
Salary : $70,899 - $78,446