Marketing Manager

New York City, New York

THE JOHN VARVATOS TEAM

THE JOHN VARVATOS TEAM

The heartbeat of any brand is its people. The John Varvatos culture is full of passion, creativity, and rock n roll! With many opportunities for growth and career development, we are a company that has ambitious plans for growth, and each individual plays a vital role in achieving our goals. We recognize each individual's contributions and treat each other with dignity, respect, and fairness.

What We Stand For

• RESPECT : We treat our team, customers, suppliers, partners and planet with respect, always. We speak respectfully about and to others. We respect our customer's valuable time, and each other's. We work as a unified team and respect each other's differences
• RESOLVE: We are determined and we do not give up. We follow through on our commitments. We take accountability and face challenges with enthusiasm
• RAREFIED PASSION: We act with utmost integrity. We seek to continually improve and respond to feedback. We advocate for our brand, customer and product
• REFINEMENT: We pay fanatical attention to the details that make the John Varvatos difference. We strive to be exceptional in all we do.
  
  

THE ROLE

PURPOSE & SCOPE

The Marketing Manager will play a key role in developing and executing marketing strategies to enhance brand awareness, drive new customer acquisition, and support sales objectives. As a major player in the Marketing team, this role in partnership with the Director of Marketing & PR will lead marketing campaigns, collaborate cross functionally and exercise leadership to achieve marketing goals.

WHAT WILL I BE DOING?

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives and target audience.
• Collaborate with the executive team to set marketing goals and KPIs and establish a marketing budget.
• Oversee brand positioning and messaging to ensure brand consistency across all marketing channels.
• Monitor market trends and competitor activities to identify opportunities for brand differentiation.
• Analyze digital marketing metrics and insights to optimize performance and ROI.
• Develop content marketing strategies to engage the target audience, drive traffic, and support lead generation efforts.
• Collaborate with the content team to create compelling and relevant content.
• Develop product marketing strategies and campaigns to support product launches and drive product awareness and adoption.
• Work closely with product teams to understand product features, benefits, and unique selling points.
• Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and promotional campaigns across various media channels to increase brand visibility.
• Manage media buying and negotiate contracts with advertising partners.
• Conduct market research and competitor analysis to gain insights into customer behavior and market trends.
• Utilize data and analytics to make data-driven marketing decisions.
• Foster a collaborative and innovative work environment that encourages teamwork and creativity.
• Monitor the performance of marketing campaigns and report on key metrics and KPIs to the executive team.
• Present marketing reports and insights to guide future marketing strategies.
• Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.
• Contribute to weekly, monthly, quarterly and yearly upper management presentations incl. high-level recaps, key messages, and implications.
• Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.
• Manage marketing department budgets to ensure accurate billing and invoicing.
  
  

WHAT SKILLS DO I NEED?

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience as a Marketing Manager or in a similar marketing leadership role.
• Demonstrated success in developing and executing marketing strategies that drive business growth and revenue.
• Strong understanding of digital marketing, content marketing, and advertising strategies.
• Excellent leadership and team management skills, with the ability to motivate and inspire teams.
• Strong analytical and problem-solving skills with a data-driven approach.
• Outstanding communication and interpersonal skills to collaborate with cross-functional teams.
• Strategic mindset with the ability to think creatively and identify market opportunities.
• Passion for marketing and staying updated with industry trends and best practices.
  
  

What We Stand For

• RESPECT: We treat our team, customers, suppliers, partners and planet with respect, always. We speak respectfully about and to others. We respect our customer's valuable time, and each other's. We work as a unified team and respect each other's differences
• RESOLVE: We are determined and we do not give up. We follow through on our commitments. We take accountability and face challenges with enthusiasm
• RAREFIED PASSION: We act with utmost integrity. We seek to continually improve and respond to feedback. We advocate for our brand, customer and product
• REFINEMENT: We pay fanatical attention to the details that make the John Varvatos difference. We strive to be exceptional in all we do.
  
  

Benefits

Your career matters to us and we will do what it takes to help you on your journey in life. You’ll be challenging yourself and your leadership. The opportunities will be there, and you’ll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you’ll be supported in your ambition to reach the next step of your career.

Health & Wellbeing Benefits Plan Include

• Medical, Dental, Vision, and
• Flexible Spending Accounts (FSA) & Dependent Care Accounts
• Commuter & Parking Saving Accounts
• 401(k) Enrollment - Traditional 401(k)
• Paid Time Off & Sick Leave
• Voluntary Additional Life & Disability Coverage for Spouse and Child(ren)
• Basic Life and Disability
• Short/Long-Term Disability
• Accident & Critical Illness
• Employee Assistance Programs
• Pet Insurance
• Personal Clothing Discount and Clothing Allotment
  
  

Note: Availability of the benefits are based on location & employment type and may have certain eligibility requirements. John Varvatos reserves the right to amend or withdraw these benefits at any time.

In addition to this we offer a competitive pay and benefits package that includes an amazing employee clothing allotment and discount. We are an Equal Opportunity employer, and we very much look forward to working with you. The pay range for this position is: $110,000.00 - $120,000.00 USD/Year.