Marketing Coordinator

Description

Position Overview:

We are a leading global fitness company looking for a highly organized and detail-oriented Marketing Coordinator to join our consumer brand marketing team. Reporting to the Director of Marketing – Brand, the Marketing Coordinator will play a key role in supporting our world-class brand portfolio, which includes BowFlex, Schwinn Fitness, Horizon Fitness, and JRNY. This position will be responsible for coordinating and optimizing marketing project workflows to deliver high-quality brand and product marketing assets while ensuring consistent brand representation across global markets. The ideal candidate will have strong project management skills, a collaborative mindset, and a passion for working with cross-functional teams in a fast-paced environment.

Responsibilities:

Project management: 

· Lead the execution of marketing initiatives from concept to completion, ensuring projects are delivered on time, within scope, and meet global brand standards. 

· Use project management tools to plan, organize and prioritize creative briefs and optimize project workflows.

· Coordinate internal and external stakeholders, including creative teams, product owners, sales, and international marketing teams, to align on project goals and timelines.

· Maintain detailed project documentation, timelines, and communication plans to ensure clarity across all involved parties.

· Drive process improvements that streamline workflows and maximize available resources.

· Ensure all projects meet defined budget requirements.

Product launch support:

· Work with creative teams to coordinate photography and video production projects, ensuring project objectives, timelines and budget requirements are met.

· Collaborate with sales, product owners and marketing teams to implement training materials for internal and external audiences supporting new product launches.

Global asset management:

· Use digital asset management tools to maintain brand and product asset libraries, ensuring files are well organized, meet brand standards and easily accessible for stakeholders in North America and internationally.

· Coordinate asset versioning for stakeholder requests.

· Communicate asset releases and updates with stakeholders. 

· Review and audit marketing collateral produced by retail partners, subsidiaries and distributors to ensure our global brand standards are upheld. 

· Coordinate content updates for global websites, including localization needs (translations). 

Marginal Job Functions:

· Other projects as needed.

Requirements

Education:

· 4-year degree in marketing, communications or related field required

Experience:

· A minimum of 3 years of experience executing marketing strategies and programs, including working within predefined brand standards and maintaining brand consistency

· Marketing experience for a global consumer product brand, retail brand or e-commerce business preferred

· Excellent project management skills and attention to detail

· Ability to organize, prioritize and manage multiple projects and deadlines simultaneously

· Familiarity with the digital and traditional creative process

· Strong verbal and written communication skills, including writing creative briefs

· Ability to thrive in a fast-paced, dynamic environment, and quickly adapt to changing priorities and timelines

Other Requirements:

· Microsoft Office Suite required

· Familiarity with Adobe Creative Suite, Asana and Figma a plus

· Familiarity with digital asset management tools (Bynder, Canto) a plus

· Occasional domestic travel required

· Valid driver’s license

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs