Director, ACUVUE Brand Equity & Digital Marketing | Jacksonville, FL

Johnson & Johnson is recruiting for a Director, ACUVUE Brand Equity & Digital Marketing to support our J&J Vision business. This position is located in Jacksonville, FL.

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges. We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.

POSITION SUMMARY

The Director, ACUVUE Brand Equity & Digital Marketing will be responsible for defining the brand footprint and its articulation for both patients and ECPs and developing and executing brand equity strategies that enhance brand perception, drive customer loyalty, and foster long-term growth across both the offline and online space. The director will champion the digital brand work and will use the technology to drive successful brand equity build up and patient and ECP acquisition and retention.

KEY RESPONSIBILITIES

Brand Equity Strategy Development (50%)

• Defines, owns, safeguards and champions ACUVUE brand footprint, Visual Brand Language, Communication guidelines.
• Develop and implement comprehensive brand equity strategies for both Eye Care Professionals and Consumers that drive brand growth and align with the company’s strategic objectives.
• Ensure a consistent brand message across all global markets while adapting strategies to local market nuances.
  

  Consumer Insights & Market Analysis & Outside (20%)

  • Leverage consumer insights and market research to identify trends, opportunities, and customer needs that inform brand positioning and communication strategies.
  • Analyze competitive landscape and brand performance metrics to create actionable plans for enhancing brand equity.
  • Outside In: nurtures an external view about Equity and Brand build up by looking into other verticals and brands in different categories, partners with advertising, communication, media and other think tanks to be at the forefront of the industry.
    

    Digital Marketing (20%)

    • Understands how the different digital tools can and should be used to enhance ACUVUE brand media campaign results and equity metrics.
    • Champions a cross functional team across the regions, markets and the Global Digital team to drive successful digital marketing programs within a Test and Learn capacity for future scaling up.
    • Understands how to build business cases and its financial metrics to drive digital programs including: Full funnel measurement and optimization, Incremental ROI, CAC, LTV, CPC, CPM, Saturation Curves as well as Media and Content practice and DTC models.
      

      Stakeholder Engagement & Leadership (10%)

      • Partner with cross-functional teams, including product development, sales, and customer experience, to ensure cohesive brand messaging and strategic alignment.
      • Serve as a brand ambassador internally, fostering a culture of brand stewardship and advocacy throughout the organization.