Group Product Director - Consumer Marketing - Schizophrenia

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

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Johnson and Johnson Innovative Medicine is recruiting for a Group Product Director, Consumer for the Schizophrenia portfolio of long acting injectables based in Titusville, NJ.

About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About Neuroscience
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The Group Product Director, Patient Marketing for Schizophrenia is a critical position within the Janssen Neuroscience Marketing team and will be responsible for the overarching Consumer (Patient & Caregiver) strategies for the Schizophrenia portfolio. The GPD will be directly responsible for all aspects of driving patient demand including brand education to patients/caregivers, DTC media plans, caregiver specific strategies, and relevant unbranded assets. The position works closely with HCP & Market Access Marketing teams, Communications, Franchise Marketing, Advocacy, Market Research, PECS and Agency Partners. The scope of the role requires strong teamwork, collaboration, and alignment of strategies across multiple stakeholders to understand business impact and deliver on business objectives.

Responsibilities / Areas of Focus:

• Oversee a marketing team in the development and implementation of direct to patient strategies and tactics focused on increasing awareness and activating consumers and caregivers to talk to their HCP.
• Lead development of integrated and multi-channel DTC campaign
• Manage agency of record and other specialty agencies to implement tactics & training
• Partner with Advocacy team to implement advocacy strategy and maximize sponsorships and partnerships
• Partner with PR/Communications team on external communications initiatives and signature campaigns
• Lead media and digital strategy and asset creation for patient/caregiver audience
• Lead patient and caregiver advocate recruiting and peer to peer testimonial assets
• Manage Consumer budget, including all aspects of agency and media spend
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of 3 direct reports.

This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.

#Neuroscience #Janssenbreakthrough #mycompany

Qualifications

• BA/BS required; MBA preferred.
• Minimum 10 years business experience is required (e.g. Sales, Marketing, Management, etc.) of which 5 years demonstrated marketing experience and proven performance is required.
• Healthcare experience is preferred, and patient marketing and digital experience is required
• Experience formally leading, managing, coaching, and developing direct reports is strongly preferred.
• Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.
• A demonstrated ability to be innovative, work within a team environment, and lead a cross-functional team, multiple agencies/partners and external stakeholders is required
• Excellent written & oral communication skills and experience presenting to senior management is required
• This position is based in Titusville, NJ and may require up to 25% domestic travel.

The anticipated base pay range for this position is $146,000 to $251,850.
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.

Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.
Employees are eligible for the following time off benefits:
Vacation – up to 120 hours per calendar year
Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year
Holiday pay, including Floating Holidays – up to 13 days per calendar year of Work, Personal and Family Time - up to 40 hours per calendar year
Additional information can be found through the link below.
http://www.careers.jnj.com/employee-benefits

The compensation and benefits information set forth in this posting applies to candidates hired in the United States. Candidates hired outside the United States will be eligible for compensation and benefits in accordance with their local market.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

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