What are the responsibilities and job description for the Group Product Director, Mood position at Johnson & Johnson?
Job Title
Group Product Director, Mood Consumer, Neuroscience
Johnson & Johnson Innovative Medicine is currently recruiting for a Group Product Director, Mood Consumer, Neuroscience to be located in Titusville, NJ.
About Us
At Johnson & Johnson Innovative Medicine, what matters most is helping people live full and healthy lives. We focus on treating, curing and preventing some of the most devastating and complex diseases of our time. And we pursue the most promising science, wherever it might be found.
Our Purpose
Within Neuroscience Mood, our purpose is to help patients with Major Depressive Disorder when they have had an inadequate response to two antidepressants gain access to SPRAVATO to give them the chance to get back to being themselves again.
Why Join Us?
We are J&J. Our mission drives us. Our patients inspire us. We collaborate with the world for the health of everyone in it.
Key Responsibilities
- Lead the development of Consumer strategies and marketing mix to drive patient awareness and ask for SPRAVATO.
- Lead DTC campaign strategy, development, and implementation and DTC media planning and investment decisions based on strategic imperatives and in-market performance.
- Lead and elevate the SPRAVATO digital ecosystem, including the Consumer website, to ensure the best end-user experience to drive patient activation.
- Lead the expansion of culturally inclusive consumer targeting and marketing tactics to address specific under-served populations.
- Empower the Consumer team members to develop and deploy Speaker Bureau assets to customize Prof Ed content to address the educational needs in the marketplace.
- Establish clear Consumer Key Performance Indicators (KPIs) for all aligned strategies and tactics to ensure year-over-year performance growth.
Requirements
- A minimum of a Bachelor's degree is required. Postgraduate qualification, PhD, PharmD, MBA, or other graduate degree is strongly preferred.
- A minimum of 7 years of relevant business experience. Pharmaceutical and healthcare knowledge are strongly preferred.
- Prior Consumer/Patient Marketing Experience is required.
- At least 5 years demonstrated Marketing experience is strongly preferred.
- Healthcare experience is preferred and prior experience with account management, site of care, market access, or channel marketing is preferred.
Working Conditions
This position is in Titusville, NJ with mandatory requirement of three days a week in the office and requires up to 25% travel.
