Job Description : Marketing Specialist– JOHNSONLINK ORTHODONTICS
Position : Marketing Manager
Location : Silverdale WA.
Employment Type : 30-36 hours per week
Salary : Competitive, based on experience
About Us :
At Johnsonlink we pride ourselves on creating beautiful, healthy smiles while providing exceptional patient care. We are a dynamic and patient-focused orthodontic practice seeking a creative and driven Marketing Manager to join our team. This role is essential for enhancing our community presence and building strong relationships with patients, local businesses, and referring dental offices.
Key Responsibilities :
Community Engagement :
- Plan and execute community outreach programs and events to promote the practice.
- Build and maintain relationships with local schools, businesses, and organizations.
- Represent the practice at community events and networking opportunities.
Building Relationships with Referring Dental Offices :
Establish and maintain strong connections with referring dentists and their teams.Coordinate communication to ensure a seamless referral process for patients.Provide marketing materials and updates about the practice to referring offices.Plan appreciation events, luncheons, or initiatives to strengthen partnerships with referring dental offices.Referral Reporting and Tracking :
Monitor and track patient referrals from dental offices, ensuring accurate and timely data entry.Generate regular reports on referral trends and success rates.Collaborate with the team to identify opportunities for improving referral relationships and processes.Knowledge of Social Media and Content Creation :
The practice's social media presence (e.g., Instagram, Facebook, TikTok).Collaborate to create engaging content, including patient testimonials, before-and-after photos, and educational posts about orthodontic care.Monitor online reviews and feedback, ensuring timely and professional responses.Patient Relations :
Develop initiatives to enhance patient experience, such as contests, giveaways, or appreciation events.Collaborate with the team to communicate promotions and updates effectively.Media and Marketing Support :
Write and distribute press releases and promotional materials.Coordinate with external marketing vendors or agencies as needed.Monitor and report on PR and marketing performance metrics.Qualifications :
Bachelor’s degree in public relations, Communications, Marketing, or a related field (or equivalent experience).1-2 years of experience in public relations, marketing, or community engagement preferred (experience in healthcare or dental fields is a plus).Strong writing, editing, close attention to detail, and excellent communication skills.Proficiency with social media platforms and basic graphic design tools (e.g., Canva, Adobe Creative Suite).Energetic, outgoing personality with a passion for connecting with people.Ability to work independently and collaboratively in a team-oriented environment.What We Offer :
A friendly and supportive work environment.Opportunities for professional growth and development.Competitive salary and benefits package.The chance to make a meaningful impact on our patients' lives and our community.How to Apply :
Please submit your resume, cover letter, and any relevant work samples (e.g., social media posts, writing samples) to Shellyc@johnsonlinkortho.com . We look forward to hearing from you and welcoming you to our team!
