What are the responsibilities and job description for the LendSwift: Director of Customer Acquisition position at join.com?
LendSwift is looking for a Director of Customer Acquisition
Company Overview:
Join a fast-growing fintech revolutionizing online lending with flexibility, innovation, and unlimited PTO to empower your success! Our mission is to provide accessible financing options to underserved borrowers while leveraging cutting-edge technology to drive efficiency and scale.
Job Summary:
We are seeking a strategic and results-driven Director of Customer Acquisition to lead our efforts in scaling customer acquisition through innovative marketing strategies and optimizing performance across channels. This key leadership role will own customer acquisition efforts, focusing on lead generation, conversion optimization, and driving sustainable growth—all from the comfort of your remote workspace.
Tasks
Key Responsibilities:
- Develop and Execute Strategy: Build and implement a comprehensive customer acquisition strategy aligned with business goals.
- Manage Performance Marketing: Oversee multi-channel campaigns, including affiliate marketing, direct mail, email, SMS, social media, display, paid search, and other digital channels.
- Lead Generation: Optimize lead acquisition strategies to maximize high-quality, cost-effective leads for our lending platform.
- Data-Driven Decision-Making: Utilize data and analytics to track campaign performance, measure ROI, and refine marketing strategies for continuous improvement.
- Collaboration: Work closely with product and technology teams to ensure alignment on customer acquisition goals and messaging.
- Budget Management: Manage the acquisition budget, ensuring efficient allocation to achieve maximum ROI.
- Team Leadership: Build and lead a high-performing acquisition team, fostering innovation and collaboration.
- Compliance: Ensure all marketing and acquisition efforts adhere to regulatory and compliance standards specific to the lending industry.
Requirements
Qualifications:
- 5 years of experience in performance marketing, customer acquisition, or growth marketing, preferably in the fintech or lending industry.
- Deep knowledge of subprime lending markets and customer behavior.
- Proven track record of scaling customer acquisition programs with measurable results.
- Strong understanding of digital marketing channels, tools, and analytics platforms (e.g., Google Ads, Meta Ads, CRM, and analytics tools).
- Excellent data analysis and decision-making skills.
- Leadership experience with a demonstrated ability to build and manage teams.
- Passion for innovation, creativity, and driving measurable business outcomes.
Benefits
What We Offer:
- Competitive compensation.
- Unlimited Vacation/PTO and a flexible, fully remote work environment.
- Opportunity to shape a critical growth function in a fast-scaling fintech.
- A collaborative and entrepreneurial culture that values innovation and impact.
Join us in shaping the future of online lending, where your expertise in customer acquisition will drive growth, innovation, and meaningful impact—all with the flexibility of a fully remote role and unlimited personal time off.
