What are the responsibilities and job description for the Social Media & Influencer Marketing Manager Job at Jollibee Group North America position at Jollibee Group North America?

Join Us – as we pursue our VISION of becoming one of the world’s top 5 restaurant companies, and our MISSION to serve great tasting food, bringing the joy of eating to everyone!

Three Global Employer Excellence Awards

Gallup Exceptional Workplace Award (2020, 2023 & 2024)
Forbes' List of the World's Best Employers
Forbes' List of the World's Top Female Friendly Companies

And declared America’s “best chain fried chicken” by Vox Media’s food website Eater.

Jollibee Group North America belongs to the JOLLIBEE GROUP - listed in TIME Magazine as one of the ‘World’s Best Companies in 2023’. JOLLIBEE is ranked as ‘Second Fastest-Growing and Fifth Strongest Restaurant Brand in the World’ by Brand Finance, the world’s leading independent brand valuation agency.

JOLLIBEE – the flagship global brand within the Jollibee Group’s extensive portfolio of 18 brands has 1,668 locations across 17 countries as of January 2024.

Jollibee Group North America is looking for a highly creative, social media-savvy & customer-centric SOCIAL MEDIA & INFLUENCER MARKETING MANAGER a full-time permanent position in our Marketing Department (Support Center) located in West Covina, CA. The Social Media and Influencer Marketing Manager will be responsible in building all the brands of the company and thus leads and manages the social media and influencer marketing consistent with the Marketing Department’s strategic projects and company’s business objectives.

This job role will be responsible but not limited to optimizing social media channels (Facebook, Instagram, TikTok, etc.), and executing cut-through digital marketing activities, managing the brand / s’ presence on social platforms, and developing an evergreen influencer strategy to support all brands, leading and recommending new and creative growth strategies through social media and influencer marketing, identifying short-term and long-range issues that must be addressed and acted upon timely, measuring effectiveness of all campaigns and assessing against goals of return of investments (ROI) and key performance indicators (KPIs). Likewise, this job role requires to be on top of everything and ahead of relevant social media best practices and emerging trends to wisely apply to ensure the company’s continued success.

Job Requirements :

Education and Experience

At least a Bachelor's degree in marketing, communications or a related field or any equivalent related course.

5-6 years of progressive and extensive work experience in social media and influencer marketing from manufacturing and / or foodservice industry, or any equivalent combination of education and experience from which comparable knowledge, skills and abilities have been achieved.

1-3 years of experience working in Quick Service Restaurant (QSR) or Consumer Package Goods (CPG) industry, highly preferred.

Must have a strong understanding of pop culture and upcoming and ongoing trends on social media platforms.

Experience with social media management / listening tools : Sprout Social, Influencer Management software, preferred.

Experience in leading and managing social media channels and influencer management platforms.

Proven track record of managing successful social media and influencer campaigns.

Depth and Breadth of knowledge and experience of application of social media’s best practices and emerging trends.

Solid knowledge and hands-on experience in social media and marketing analytics, a must.

Proven expertise and experience in campaign and channel analysis and reporting, including Google Analytics (GA4).

Up-to-date with the latest trends and best practices in digital marketing, social media platforms and platform trends (Instagram, Reels, TikTok, YouTube, etc.) and success measurements.

Experience being the lead project manager on strategic initiatives across global and regional teams, preferred.

Experience working in a fast-paced environment with constant changes, a must.

Experience collaborating cross-functionally or working interdependently with other units.

Proficient in Microsoft Office : Word, Excel, PowerPoint and Outlook

Why Join JOLLIBEE GROUP NORTH AMERICA?

We are a stable and fast-growing food service company operating in North America, with a great work culture, a compelling Mission, Vision & Values, and a work environment of family spirit & fun!

We value our team and offer :

Excellent training & career advancement opportunities

Continuous & intentional Learning & Development

Strong family values & culture

Excellent Benefits (Health / Financial / Work-Life) :

oHealth Benefits (Medical, Dental, Vision, Voluntary Benefits, HSA, FSA)

o401 (k) Match (up to 100%)

oPotential for Annual Merit Increase and Performance Bonus

oJob growth opportunities (Management Development Program, Career Pathing & Succession Planning)

oPaid Leaves & Holidays

oPaid Life Insurance

oEmployee Discounts

oAnd other employee perks!

CURRENTLY ON HYBRID WORK SETUP.

Work Location

Honeybee Foods Corporation dba JOLLIBEE

100 N. Barranca St., Ste 1200 West Covina, CA 91791

THIS JOB IS FOR IMMEDIATE PLACEMENT.

APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.

This Company is an Equal Opportunity Employer.

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Social Media & Influencer Marketing Manager Job at Jollibee Group North America

What are the responsibilities and job description for the Social Media & Influencer Marketing Manager Job at Jollibee Group North America position at Jollibee Group North America?

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