Demo

Influencer Marketing Lead - North America

Lush Fresh Handmade Cosmetics North America
Los Angeles, CA Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/17/2025

Diversity matters at Lush …We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.It’s an exciting time for the brand, with growth and new customer acquisition being key business goals - Influencer Relations have never been more important to reach new and current Lush customers, drive brand awareness and create brand affinity and loyalty. We are driving a cosmetic revolution and creating pioneering firsts within the cosmetics industry, ranging from game-changing product inventions, opening large stand-alone anchor stores and Spas, developing our own ethical technology for good, and leaving the world lusher than we found it through regenerative buying practices and sourcing.The Influencer Marketing Lead plays an essential role in growing talent in our business through collaboration and sharing best practices with the North American Digital Marketing team. You know how to be curious about opportunities and how to be real with feedback and support.In this role, you will be responsible for developing and executing a strong influencer strategy for North America that aligns with Lush’s global vision and local business objectives. Your focus will be on driving brand awareness, web traffic, and footfall to stores across the U.S. and Canada through both earned and paid social media coverage. You are someone who can create engaging opportunities with content creators to generate buzz, excitement, and a strong brand connection.Reporting to the Head of Marketing for North America, the Influencer Marketing Lead undertakes the following RESPONSIBILITIES : Provide strategic direction for influencer relations in North America, aligning with global goals while achieving local business outcomesDevelop a 360-degree influencer strategy that includes both paid and gifted content aimed at maximizing engagement and growthBuild and maintain relationships with mega, macro, and micro-influencers across North America, with a focus on the U.SOversee the “Friends of Lush” affiliate program, ensuring its effective executionCollaborate with external agencies to meet campaign goals and objectivesProvide on-the-ground support for influencer events and meetings in Los Angeles (and other regional locations as needed)Lead influencer activations that create impactful coverage for new and flagship productsWork closely with the PR, Retail Marketing, and Digital Marketing teams to ensure alignment and consistency in messagingTake an out-of-the-traditional-box approach, be disruptive in the industryTrack influencer performance to ensure KPIs and benchmarks are met and adjust strategies accordinglyProvide mentorship to the team where necessary and identify where skillset development is neededBuild strong internal relationships and bring a sense of camaraderie to the teamManage the influencer marketing budgetRegularly report campaign outcomes and metrics to the Head of Marketing for North AmericaYou bring the following QUALIFICATIONS : Required : 5-7 years of experience in Influencer Marketing, with a proven track record of excellenceIn-depth knowledge of the social media landscape, with a well-established network of influencer contacts across multiple verticalsExperience cultivating and maintaining successful relationships with influencers and content creators across platforms, as well as internal networks and stakeholdersDeep understanding of cultural trends and the ability to connect Lush with key moments, particularly within California, to tap Lush into the cultural zeitgeist and elevate the brand presenceStrong communication skills, both written and verbalTrack record of delivering strong results that build both brand awareness and directly impact business KPIsStrong connection with the Lush brand mission and a champion for our diversity effortsProven leadership skills, able to inspire and mentor a team effectivelyA creative thinker who will challenge the status quo in the beauty industry and beyondExperience dealing with senior decision-makersPassion for the retail industry, with an eye on the latest and greatest products and trendsJob Type : Regular, Full Time. Remote role, with occasional in-person support required at events and activations.Job Location : The successful candidate must be located in or around Los Angeles, California area.Who we are...Lush Fresh Handmade Cosmetics are purveyors of good, clean fun. We offer luxurious and ethical skincare, haircare, and bath products made with fresh fruits and vegetables, and the finest essential oils that are ethically and sustainably sourced. Creators of pioneering beauty products such as the fizzing bath bomb, shower jellies and solid shampoo bars, Lush has been driven by innovation and ethics since its inception in 1995. A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it.Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal-opportunity employer.We thank all interested applicants; however, only qualified candidates will be contacted.#J-18808-Ljbffr

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