What are the responsibilities and job description for the Social Media Specialist position at Jones Public Affairs?

About JPA Health

JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier.

The Role

JPA Health is actively seeking a Senior Social Media Strategist who will lead the development, execution and reporting of comprehensive social media strategies to increase brand awareness, engagement, and business impact. This role requires strategic thinking, content planning, data analysis, and team collaboration to drive results across multiple platforms. This role is client facing and requires the candidate to become a trusted advisor to our clients.

This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Washington, DC, New York City) 2 days per week and working remotely 3 days per week.

The Responsibilities

Provide leadership, oversight, mentorship, and best practices for all synchronized disciplines involved in our social media campaigns, both internal and client.
Develop the organizational approach and processes for all social media work
Develop and implement overarching social media strategies aligned with organizational goals.
Oversee content creation, curation, and scheduling for all social platforms.
Analyze campaign performance and adjust tactics to meet KPIs.
Lead paid social advertising campaigns, optimizing for reach and ROI.
Stay ahead of trends and integrate innovative approaches into strategies.
Collaborate with cross-functional teams to align social media with broader campaigns.
Mentor junior team members and oversee workflows.

About You

Our ideal candidate must have :

Bachelor’s degree and at least 5 years of experience in social media strategy

Experience leading multidiscipline teams to produce social media campaigns

Both operational and strategic experience, including content development and posting

Expertise in analytics tools like Google Analytics, Sprout Social, or Hootsuite.

Strong understanding of paid media campaigns.

Exceptional written and verbal communication skills.

Experience in team leadership and project management.

Pharma agency experience is required

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition, JPA Health offers :

Paid time off when you need it most – 20 days PTO, holidays, PTO buy / sell back program, Sabbatical, bereavement, parental leave, civic duty, and volunteer time.

Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.

An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.

Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $85,000 - $110,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

Salary : $85,000 - $110,000

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