What are the responsibilities and job description for the Head of Social & Digital position at JONESWORKS?

JONESWORKS , a strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Head of Social & Digital in our New York office.

The Senior Director, Digital & Social - Sports will be responsible for creating a unique social strategy across all social and digital platforms with the goal of driving meaningful social media engagement, increasing brand awareness, and generating significant audience growth for the client. This role will drive creative strategy and lead the team in developing cutting-edge and creative content that embodies the client’s brand voice and aesthetic. Our ideal candidate is an out-of-the-box thinker with a proven track record of creating engaging and innovative strategy for brands and talent. You are able to quickly ideate and execute high-quality, strategic content in a fast-paced environment. Must have experience working with sports talent.

Role & Responsibilities

Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
Work closely with client’s editorial, creative, and marketing teams to craft overall creative vision and digital and social platform content strategies; brings creative vision to life through exceptional content
Create strategic monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms). Drafting post copy, coordinate assets, schedule posts, and publish on platforms.
Lead the execution of social media campaigns (paid and organic)
Propose real-time content based on social media trends and relevant trending conversations
Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the client’s and their competitors’ social and digital landscape, and embracing the latest features across various digital platforms
Stay up-to-date on digital, social media, photography, and design trends and best practices
Prepare presentations for clients, detailing international marketing needs and strategies, and create documents, campaign overviews, and timelines for executive review
Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google / YouTube, and more
Continuously monitor social media for community management opportunities for all of our clients

Qualifications

BA or equivalent / related background

At least 10 years in media production, digital marketing, or related creative field working within sports and entertainment

Experience working in a fast-paced, collaborative team environment; able to manage multiple projects at once and meet deadlines

Extremely organized, with excellent verbal and written communication skills and an acute attention to detail

A solid understanding of the client’s brand identity

Proficient in Adobe Creative Suite, InDesign, and analytic platforms

Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding

Must have a high degree of motivation and work well both as an individual and within team environment

Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment

Maintain sound judgment and discretion when handling sensitive and confidential information

Benefits

JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December / January holiday, bonus incentives and other perks!

Salary : $120K-$150K

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Salary : $120,000 - $150,000

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